Google Ads Manager

4 days ago

Kolhapur, India Estée Lauder Company Full time

Google Ads Manager / SpecialistEstée Lauder Company Part-time · RemotePosition SnapshotEstée Lauder Company is looking for a Google Ads Manager / Specialist who can build, refine and optimise paid search strategies that elevate brand visibility while delivering measurable returns. The role is designed for a professional who understands how to balance precision bidding, strategic messaging and performance insights in a competitive digital environment.What You Will ShapeInstead of executing isolated tasks, you will shape three essential elements of paid search success:Strategic control of Google Ads ecosystemsContinuous improvement based on behavioural and performance dataA sustainable, scalable ads structure aligned with brand goalsYour work will influence how the brand reaches intent-driven users and how efficiently campaigns convert that intent into action.Core Practice Areas1. Campaign ArchitectureBuild structured campaigns with clear thematic relevanceMaintain logical keyword groupings, match types and bidding modelsAdapt structure as markets shift and competition evolves2. Performance RefinementOptimise bids, placements, ad copy and landing page alignmentIdentify inefficiencies early and take corrective actionEvaluate audience signals and apply precision targeting3. Analytical JudgementInterpret search data, cost patterns and conversion behaviourRecommend direction based on evidence, not intuitionPresent findings in a concise, business-friendly format4. Collaboration & IntegrationCoordinate with creative, content, analytics and brand teamsEnsure messaging across campaigns remains consistent with Estée Lauder's identityAlign ads strategy with broader marketing prioritiesIndicators of ExcellenceWe assess candidates through capability signals, not strict requirements:Experience managing Google Ads in performance-driven environmentsStrong understanding of search intent, bidding mechanics and optimisation cyclesAbility to spot meaningful patterns in data and act decisivelyClear communication—structured, precise and calm under shifting conditionsFamiliarity with skincare, beauty, luxury, or retail sectors is a plusReliable self-management in a remote, part-time frameworkWorking RhythmPart-time, with focus on impactful output rather than hours loggedRemote, offering autonomy to plan and execute your workflowRegular syncs with brand, digital and performance teamsCulture built on clarity, accountability and ongoing refinement

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