Content Writer

Senior Content Strategist (SEO Team) Location: Pithampur, Indore Department: Marketing – SEO & Organic Growth Reporting To: Head of SEO / Marketing Director Type: Full-Time (On-Site) Seniority: Senior / Lead Role Overview We are looking for a Senior Content Strategist to lead the content pillar of our high-priority SEO initiative— Target 40–40K , aimed at reaching DR 40 and 40,000 organic visitors per month within 12 months and then grow higher thereafter. This role requires a data-driven strategist with deep expertise in SEO content , the ability to produce and manage high-quality output at scale, and strong collaboration with SEO, design, and product teams. You will build Alankaram’s authority in premium, luxury, solid-wood furniture across India and globally. Key Responsibilities 1. Content Strategy & Planning Build and own the entire content roadmap aligned with SEO goals (40–40K plan). Conduct in-depth SEO keyword research , topic cluster creation, and competitor analysis. Define content clusters around: Solid wood / teakwood furniture Luxury / designer furniture Customisation Furniture for architects, HNIs, real estate, hospitality, offices 2. Content Production & Quality Management Guide and manage internal writers + external agencies. Produce or supervise blogs, buying guides, comparison articles, cluster hubs, pillar pages, and city landing pages . Ensure all content is: Optimised for keywords High E-E-A-T (expertise, authority, trust) Factually accurate Strongly differentiating Alankaram 3. On-Page SEO Excellence Implement best practices: Internal linking architecture Schema markup planning Canonical optimisation Header structure Image SEO Page-level SEO scoring Work with the SEO Manager for technical issue resolutions. 4. Authority Building & Link Acquisition Support Work closely with the Off-Page Manager to plan: Linkable assets PR-driven articles Guest posts Furniture trend reports Research-based content pieces Ensure every major content piece contributes to improving Domain Rating . 5. Tracking, Reporting & Optimization Measure performance on: Keyword rankings Topic cluster growth Organic traffic by page type Conversion from SEO Velocity of content production Present weekly & monthly performance reports for Project 40–40K. 6. Cross-Team Collaboration Collaborate with: SEO Manager Graphic team Website development PR team Product & showroom teams Gather insights for product education content and trend-based articles. Requirements Must-Have Skills 5–10 years of experience in SEO content strategy (e-commerce preferred) Deep knowledge of: Keyword clustering Topical authority E-E-A-T best practices On-page SEO Hub-and-spoke content architecture Experience scaling content for high DR growth and high organic traffic outcomes . Excellent writing, editing, and research skills. Good to Have Experience with luxury/lifestyle/home/interiors/furniture industry Understanding of website UX & CRO Experience managing writers and freelancers Ability to work in Pithampur on-site with a focused team What This Role Offers Opportunity to lead one of India’s most ambitious SEO transformations in the furniture industry Full ownership of content strategy for a national luxury brand Fast-growth opportunity with leadership track Working directly with marketing leadership KPIs for First 12 Months Your performance will be measured on: Content Velocity: 40–60 high-quality pieces/month Keyword Rankings: 200+ keywords ranking in top 10 Topical Authority: 10+ topic clusters built Traffic Growth: Achieving 40,000 organic visitors/month DR Improvement: Reaching DR 40 through authority-building content Conversion Impact: SEO contributing 25–35% to qualified leads