Media Buyer |
2 days ago
About the Role We are looking for a Media Buyer who can take full ownership of planning, executing, and optimizing advertising campaigns across Facebook and Instagram. This role blends creative thinking with data-driven decision-making to turn ad budgets into measurable business growth. You'll Be Responsible For-1. Campaign Strategy and Setup Plan and build profitable Meta ad campaigns from scratch. Research and define target audiences, campaign structures, and placement strategies. Set up Meta Pixel and proper conversion events to ensure accurate tracking. Align all campaigns with brand and business goals. 2. Campaign Management and Optimization Monitor performance daily across metrics such as CPM, CPC, CTR, conversions, and ROAS. Identify performance patterns and make data-driven adjustments to improve results. Maintain stable campaign performance by catching issues early and optimizing proactively. 3. Creative Direction and Testing Collaborate with designers, editors, and content teams to develop high-performing ad creatives. Recommend hooks, messaging, visual styles, and copy angles that resonate with the target audience. Conduct A/B tests and continuously experiment with new variations to boost effectiveness. 4. Full-Funnel Approach Manage the complete funnel—from awareness to retargeting and conversion campaigns. Build and optimize retargeting sequences, lookalike audiences, and custom audiences. Leverage user behavior insights to map and enhance the customer journey. 5. Reporting and Insights Prepare weekly or bi-weekly performance reports to summarize key results. Highlight what’s working, diagnose underperformance, and recommend actionable improvements. Communicate findings clearly to internal teams or clients. Requirements Proven experience managing Meta (Facebook and Instagram) ad campaigns. Strong analytical skills with proficiency in data interpretation and performance optimization. Ability to manage budgets efficiently and deliver measurable ROI. Understanding of Meta Ads Manager, audience targeting, conversion tracking, and dynamic creative optimization. Familiarity with current Meta ad policies, algorithm changes, and advertising best practices. Excellent attention to detail and problem-solving abilities. What We Expect From You Experience in funnel design and multi-channel marketing. Ability to interpret and respond to market trends quickly. Strong collaboration and communication skills. What We Offer Opportunity to manage significant ad budgets and impact business growth. A healthy workspace environment that rewards smart work and growth. Long-term growth potential into strategic roles such as media planning, funnel design, and revenue scaling.
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Google Media Buyer
1 week ago
west bengal, India Scaling Wolves Full timeAbout Us: Scaling Wolves is a performance-first marketing agency that helps D2C and eCommerce brands scale profitably through data-driven strategies and paid ads. We manage multi-crore budgets across Meta and Google, and we’re now expanding our team of performance-driven marketers who can create impact through smart media buying. Role Overview: We’re...
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Google Media Buyer
2 weeks ago
west bengal, India Scaling Wolves Full timeAbout Us: Scaling Wolves is a performance-first marketing agency that helps D2C and eCommerce brands scale profitably through data-driven strategies and paid ads. We manage multi-crore budgets across Meta and Google, and we’re now expanding our team of performance-driven marketers who can create impact through smart media buying. Role Overview: We’re...
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Media Executive
1 week ago
Kolkata, West Bengal, India Genesis Full timeWe are seeking a skilled **Media Executive** (Planner / Buyer) to handle the negotiation and procurement of advertising inventory for our clients. **Required Skill**: - Experience with tally & similar accounting software. - Proficiency in Excel Desirable - Age limit -35 years - Proven experience as Media Buyer or similar role. - Experience in handling...
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Meta Media Buyer
2 days ago
Bhowanipore, Kolkata, West Bengal, India Growth Studioz Full timeMedia Buyer And Team Leads - Performance Marketing Are you a digital marketing maverick who thrives on the thrill of catapulting Facebook, Instagram, and Google ad campaigns to new heights? Do you revel in crafting compelling ad copy that magnetically attracts customers, and relentlessly test and optimize your ads for peak performance? If this sounds like...
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Pinterest Media Buyer
7 days ago
Indian Research, Kolkata, West Bengal, India GT Ecom B.V. Full time**We are looking for a Pinterest Media Buyer** who can take full ownership of Pinterest as a growth channel. The challenge is to manage large-scale budgets, master catalog campaigns, and balance creative strategy with data-driven optimization to turn Pinterest into a consistent revenue driver for our e-commerce brand. **Early Success Milestones for this...
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Social Media Executive
2 days ago
Tiljala, Kolkata, West Bengal, India Near Me Interiors Pvt. Ltd Full time**1 years of experience as a Social Media Specialist or a similar role in kolkata** Social Media Strategist using social media for brand awareness and impressions Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices Understanding of SEO and web traffic metrics Experience with doing audience...
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Media Buyer
3 days ago
Kolkata, West Bengal, India Digitech Today Full time**Virtual Assistant (TikTok Ad Account Creation & Campaign Launch)** We are hiring Virtual Assistants to help with TikTok Ad Account creation and campaign setup tasks. No prior advertising experience is needed — full training will be provided. This is a remote position for individuals who are disciplined, detail-oriented, and can follow step-by-step...
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Content Writer
2 weeks ago
west bengal, India Baidyanath Full timePosition: Content writer - Digital & Social MediaDepartment: Marketing / DigitalLocation: KolkataReports to: Marketing LeadMode: Full time, in officeRole OverviewWe are seeking a creative and detail-oriented Contentwriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns –...
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Content Writer
2 weeks ago
west bengal, India Baidyanath Full timePosition: Content writer - Digital & Social Media Department: Marketing / Digital Location: Kolkata Reports to: Marketing Lead Mode: Full time, in office Role Overview We are seeking a creative and detail-oriented Contentwriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM...
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Content Writer
2 weeks ago
west bengal, India Baidyanath Full timePosition: Content writer - Digital & Social Media Department: Marketing / Digital Location: Kolkata Reports to: Marketing Lead Mode: Full time, in office Role Overview We are seeking a creative and detail-oriented Contentwriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM...
