Head of Marketing

📌 Job Title: Marketing Executive / Marketing Manager Company: Study100on100 Location: Bengaluru (Hybrid) Website: 🌟 About Study100on100 Study100on100 is an innovative EdTech platform launched on 14th Nov 2025, helping children aged 2–18 learn smarter, faster, and joyfully. With offerings like Pre-Read Summaries, Visual Discovery (1000+ images), DIY Activities, Notes Enhancer, AI Evaluator, and JEE/NEET Prep Tools , we are creating India’s most comprehensive learning ecosystem for schoolers and competitive exam aspirants. We We are now expanding our reach — and looking for a marketing professional who can amplify our voice, engage parents, drive user acquisition, and build our brand. 🎯 Role Summary We’re looking for a creative and data-driven marketing professional who can lead digital campaigns, manage social presence, drive lead generation, and support brand growth. The ideal candidate understands parents, school students, and competitive exam learners — and knows how to communicate with each audience effectively. 📌 Key Responsibilities 1. Digital Marketing & Campaign Execution Plan and execute campaigns across Facebook, Instagram, LinkedIn, Google Ads, and YouTube. Drive parent-focused lead generation campaigns for early-learning and school-learning modules. Manage remarketing campaigns and optimize conversion funnels. 2. Social Media Management Create engaging content for Instagram, Facebook, LinkedIn, and YouTube (reels, posts, carousels). Plan weekly and monthly content calendars. Engage with parents, students, and community groups to drive awareness. 3. Brand & Creative Development Collaborate with designers/AI tools to produce creatives aligned with brand guidelines. Run storytelling campaigns around children’s learning, DIYs, study habits, and success stories. 4. Growth & Analytics Track performance of paid and organic campaigns. Improve CAC, CTR, CPL, and retention metrics. Conduct competitor benchmarking and market research in the EdTech space. 5. Partnerships & Outreach Manage collaborations with schools, parent communities, education influencers, and EdTech forums. Support on-ground events like school workshops, expos, and tech summits. 6. Website & Product Marketing Optimize landing pages for conversions. Work with product teams to understand features and craft compelling messaging. Assist in marketing new modules (DIY Zone, Pre-Read, JEE/NEET Prep, Notes Enhancer, etc.). 🧩 Requirements Must-Have Skills 1–5 years of experience in marketing (EdTech experience is a big plus) Strong understanding of Facebook/Instagram ads and Google Ads Ability to craft compelling marketing copy and storytelling Experience using Canva/Photoshop/AI tools for content creation Strong analytical mindset: GA4, Meta Business Suite, UTM tracking Ability to work fast, adapt quickly, and execute end-to-end campaigns Good to Have Experience in school outreach or parent-targeted campaigns Video content / Reels ideation Understanding of student learning behaviour (K-12, NEET/JEE) Startup or EdTech background ✨ What You’ll Get Opportunity to shape one of India’s most innovative learning platforms Fast growth and leadership opportunities Creative freedom to experiment with ideas A chance to make a real impact on children’s learning outcomes Employee stock options for the deserving ones 📬 How to Apply Send your CV/portfolio to: jobs@xergy.co.in (XergY is a partner for hiring) Subject Line: Application – Marketing Executive/Manager - Study100on100 📬 Officey Study100on100, Atal Incubation Centre (AIC)-DSU Innovation Foundation, Dayanad Sagar University, Kudlu Gate, Electronic City Road, Bengaluru - 560068