Programmatic Advertising Professional

5 days ago


thiruvananthapuram, India beBeeProgrammatic Full time

Role OverviewWe are seeking a highly skilled and experienced Programmatic Advertising Manager to lead our automated buying, audience targeting, and data-led optimisation efforts.This role requires a strong technical and strategic driver who can ensure our programmatic systems operate efficiently, deliver meaningful returns, and reflect a clear strategic direction.Key ResponsibilitiesManaging platform setup and configuration to maximise performance and efficiency.Maintaining clean audience segmentation and data application to ensure accurate targeting and optimisation.Monitoring pacing, delivery, and cost trends across campaigns to identify areas for improvement.Interpreting signals that indicate when adjustments are required to maintain optimal campaign performance.Ensuring alignment between creative, audience, and inventory to drive successful outcomes.Presenting findings in clear, actionable summaries to inform strategic decision-making.RequirementsProven experience in programmatic advertising with a focus on automated buying, audience targeting, and data-led optimisation.Strong technical skills and knowledge of programmatic platforms and technologies.Strategic thinking and problem-solving abilities to drive business growth and efficiency.Excellent communication and presentation skills to engage stakeholders and inform strategic decision-making.BenefitsThis role offers a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and innovative environment.



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