Marketing Content Specialist

4 weeks ago

india GradRight Inc. Full time

Digital Content Strategist


About GradRight : Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration. GradRight is the world’s first SaaS ecosystem that brings together students, universities and financial institutions in an integrated manner. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner.


GradRight is a US Company with a wholly owned subsidiary in India. We are backed by multiple angel investors and we are gearing up to scale up globally. Our 100+ member team is passionate about making an impact. We believe in working hard while having fun and helping each other grow professionally and personally. If you resonate with these values and believe in changing the world for the better, you are in the right place.

Role : Digital Content Strategist

Responsibilities:

  • Understand student-users, institutional partners
  • Develop and oversee the execution of content strategies across verticals
  • Content performance analysis and continuous improvement

Detailed scope of responsibilities:

  • Understand student-users, institutional partners:
  • Build a clear understanding of different market segments, student-users personas, university-types and the USPs of different education loan providers
  • Understand the brand position, program offerings and value proposition of partners universities
  • Keep updated on trends on content, platforms and usage patterns of our users
  • Develop and oversee the execution of content strategies:
  • Collaborate with business heads, account managers to understand the business goals that need to be driven by content
  • Build customized strategies for different user-types and university partners as per the business goals that GradRight wants to achieve for them
  • Create clear execution plan and calendar of content production that is aligned to the strategies and business goals
  • Collaborate with multiple content, design and business teams, freelance writers to ensure successful execution of the content plan
  • Content analysis and audit:
  • Conduct continuous analysis of outcomes achieved from content published and make changes to optimize campaigns
  • Ensure brand consistency and evolve brand guidelines as required

Qualification & Experience:

  • Bachelors in English/Journalism OR Masters in Journalism/Mass Communication/Digital Marketing or related fields preferred but not mandatory
  • 6-7 years of experience in Digital Content Marketing, Email Marketing, PR/ preferably in higher education/social sector/startups

Skills & Qualities:

  • Story-teller: A passion for storytelling and a deep understanding of how to create content that resonates with target audiences.
  • Marketeer :
  • Familiarity with marketing automation tools to streamline marketing processes and improve efficiency
  • Excellent written and verbal communication skills, with a strong attention to detail and ability to write in different styles and tones
  • Designer: Familiarity with video editing tools such as Adobe Premiere Pro, Final Cut Pro, or iMovie to create engaging video content
  • Collaborator: Ability to work collaboratively with teams from multiple functions
  • Project Manager: Proficient in tracking schedules, performance and project progress
  • Analyst: Familiarity with analytics tools such as Google Analytics, SEMrush, Moz, Advanced Excel skills to measure and optimize content performance


Location: Gurugram | If interested, please email your resume to

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