Marketing Content Specialist

2 months ago

india GradRight Inc. Full time

Digital Content Strategist


About GradRight : Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration. GradRight is the world’s first SaaS ecosystem that brings together students, universities and financial institutions in an integrated manner. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner.


GradRight is a US Company with a wholly owned subsidiary in India. We are backed by multiple angel investors and we are gearing up to scale up globally. Our 100+ member team is passionate about making an impact. We believe in working hard while having fun and helping each other grow professionally and personally. If you resonate with these values and believe in changing the world for the better, you are in the right place.

Role : Digital Content Strategist

Responsibilities:

  • Understand student-users, institutional partners
  • Develop and oversee the execution of content strategies across verticals
  • Content performance analysis and continuous improvement

Detailed scope of responsibilities:

  • Understand student-users, institutional partners:
  • Build a clear understanding of different market segments, student-users personas, university-types and the USPs of different education loan providers
  • Understand the brand position, program offerings and value proposition of partners universities
  • Keep updated on trends on content, platforms and usage patterns of our users
  • Develop and oversee the execution of content strategies:
  • Collaborate with business heads, account managers to understand the business goals that need to be driven by content
  • Build customized strategies for different user-types and university partners as per the business goals that GradRight wants to achieve for them
  • Create clear execution plan and calendar of content production that is aligned to the strategies and business goals
  • Collaborate with multiple content, design and business teams, freelance writers to ensure successful execution of the content plan
  • Content analysis and audit:
  • Conduct continuous analysis of outcomes achieved from content published and make changes to optimize campaigns
  • Ensure brand consistency and evolve brand guidelines as required

Qualification & Experience:

  • Bachelors in English/Journalism OR Masters in Journalism/Mass Communication/Digital Marketing or related fields preferred but not mandatory
  • 6-7 years of experience in Digital Content Marketing, Email Marketing, PR/ preferably in higher education/social sector/startups

Skills & Qualities:

  • Story-teller: A passion for storytelling and a deep understanding of how to create content that resonates with target audiences.
  • Marketeer :
  • Familiarity with marketing automation tools to streamline marketing processes and improve efficiency
  • Excellent written and verbal communication skills, with a strong attention to detail and ability to write in different styles and tones
  • Designer: Familiarity with video editing tools such as Adobe Premiere Pro, Final Cut Pro, or iMovie to create engaging video content
  • Collaborator: Ability to work collaboratively with teams from multiple functions
  • Project Manager: Proficient in tracking schedules, performance and project progress
  • Analyst: Familiarity with analytics tools such as Google Analytics, SEMrush, Moz, Advanced Excel skills to measure and optimize content performance


Location: Gurugram | If interested, please email your resume to

  • Digital Content Creator

    1 week ago

    India iCommunetech Full time

    Job Description:We are seeking a highly skilled Digital Content Creator - Marketing Specialist to join our team at iCommunetech. This role involves creating engaging and compelling content for various marketing campaigns, working closely with the marketing team, and optimizing content using SEO best practices.

  • Banisoft Digital Marketing | Search Engine Optimization Specialist | india

    2 weeks ago

    india Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable objectives to...

  • Banisoft Digital Marketing | Search Engine Optimization Specialist | india

    2 weeks ago

    india Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable objectives to...

  • [Part Time] Content Marketing Specialist

    1 week ago

    India Jobify Inc. Full time

    Company Description AI org. Role Description This is a part-time remote role for a Content Marketing Specialist at Jobify Inc. The specialist will be responsible for tasks such as market research, developing marketing strategies, providing customer service, and communication related to sales and marketing efforts. Qualifications Communication...

  • Digital Content Marketing Specialist

    1 day ago

    India Think Wide Web Full time

    About Think Wide WebWe're a forward-thinking digital marketing agency that creates engaging content to drive results. Our team is passionate about crafting high-quality, original content that resonates with audiences.Job SummaryWe're seeking a talented Digital Content Marketing Specialist to join our team. As a key member of our marketing department, you...

  • Email Marketing

    3 weeks ago

    India Mastroke Full time

    Job Role: Email Marketing & Content Specialist Location: Lucknow (Remote) Experience: 2 to 4 years Joining: Immediate Joiner Preferred About the Company : We're a Digital Marketing & Advertising Agency focused on People's Growth. Our philosophy is simple - to look at the bigger picture of businesses and bring out the best through simple...

  • Email Marketing

    3 weeks ago

    india Mastroke Full time

    Job Role: Email Marketing & Content SpecialistLocation: Lucknow (Remote)Experience: 2 to 4 yearsJoining: Immediate Joiner PreferredAbout the Company: We're a Digital Marketing & Advertising Agency focused on People's Growth.Our philosophy is simple - to look at the bigger picture of businesses and bring out the bestthrough simple yet effective digital...

  • Marketing Campaign Specialist

    6 days ago

    India keeK Marketing Full time

    At keeK Marketing, we're looking for a talented Marketing Executive to join our team. This role offers a unique opportunity to contribute to international campaigns and gain insight into the FMCG and e-commerce industries.Key ResponsibilitiesWe're seeking someone with excellent social media skills to develop and execute strategies that boost brand awareness...

  • Content Specialist for Digital Marketing Campaigns

    2 days ago

    India Unstoppable Creative Agency Full time

    About the Role:We are seeking a skilled Content Specialist to join our team at Unstoppable Creative Agency. As a key member of our digital marketing team, you will be responsible for creating engaging short-form content that resonates with our target audience.Key Responsibilities:Create punchy social media posts, memes, captions, taglines, and other short...

  • Search Engine Optimization Specialist

    2 weeks ago

    India Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable...

  • Being Indian Marketing | Digital Marketing Agency | Content Writer | india

    1 week ago

    india Being Indian Marketing | Digital Marketing Agency Full time

    Join Our Team at Being Indian Marketing! Are you passionate about writing and looking to gain hands-on experience in the dynamic world of digital marketing? We have the perfect opportunity for you! At Being Indian Marketing, we believe in the power of great content. We're on the hunt for a creative and dedicated Content Writer Intern to join our team. If...

  • Financial Content Specialist

    1 day ago

    India italics Full time

    About italicsitalics is a boutique content marketing agency, serving as a one-stop-shop for all things content. We're built upon the legacy of brilliant minds who think with sharp intellect and write with heartfelt creativity.We thrive in a quirky, dreamer-friendly culture that values strong values, unshakeable ethics, and going the extra mile. Our team...

  • Content Writer

    1 week ago

    India Being Indian Marketing | Digital Marketing Agency Full time

    Join Our Team at Being Indian Marketing! Are you passionate about writing and looking to gain hands-on experience in the dynamic world of digital marketing? We have the perfect opportunity for you! At Being Indian Marketing, we believe in the power of great content. We're on the hunt for a creative and dedicated Content Writer Intern to join our...

  • Content Writer

    1 week ago

    India Being Indian Marketing | Digital Marketing Agency Full time

    Join Our Team at Being Indian Marketing! Are you passionate about writing and looking to gain hands-on experience in the dynamic world of digital marketing? We have the perfect opportunity for you! At Being Indian Marketing, we believe in the power of great content. We're on the hunt for a creative and dedicated Content Writer Intern to join our team. If...

  • Content Writer

    1 week ago

    India Being Indian Marketing | Digital Marketing Agency Full time

    Join Our Team at Being Indian Marketing! Are you passionate about writing and looking to gain hands-on experience in the dynamic world of digital marketing? We have the perfect opportunity for you! At Being Indian Marketing, we believe in the power of great content. We're on the hunt for a creative and dedicated Content Writer Intern to join our...

  • Marketing specialist

    3 weeks ago

    India Classic Search Private Limited Full time

    Client - European MNC in the Machine Manufacturing Industry Location of job - Pune Required Years of exp- 1-3 years Education requirements - BE +MBA from Top tier Institutes ( Marketing) Role - Marketing Specialist Role Summary: As a Marketing Specialist, you will be responsible for developing and executing B2 B marketing strategies. You...

  • Content Writer

    1 week ago

    India Being Indian Marketing | Digital Marketing Agency Full time

    Join Our Team at Being Indian Marketing! 📢Are you passionate about writing and looking to gain hands-on experience in the dynamic world of digital marketing? We have the perfect opportunity for you!At Being Indian Marketing, we believe in the power of great content. We're on the hunt for a creative and dedicated Content Writer Intern to join our team. If...

  • Mastroke | Email Marketing

    3 weeks ago

    india Mastroke Full time

    Job Role: Email Marketing & Content Specialist Location: Lucknow (Remote) Experience: 2 to 4 years Joining: Immediate Joiner Preferred About the Company : We're a Digital Marketing & Advertising Agency focused on People's Growth. Our philosophy is simple - to look at the bigger picture of businesses and bring out the best through simple yet effective digital...

  • Marketing Content Specialist

    2 months ago

    india GradRight Inc. Full time

    Digital Content StrategistAbout GradRight: Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and...

  • Shoutout Campus | Content Specialist | india

    15 hours ago

    india Shoutout Campus Full time

    Company DescriptionShoutout Campus is a digital influence network based in Chennai that specializes in amplifying business ideas through influencers. Additionally, we provide digital marketing services and video production services to enhance online presence and content quality. Role DescriptionThis is a full-time on-site role for a Content Specialist at...