Digital Content Strategist

5 days ago

kannur, India beBeeStrategist Full time

Job Title:Content ManagerJob Description:The role of a Content Manager involves overseeing the content presence of multiple client accounts, crafting content strategies, managing content creation and calendar execution. Attention to detail is crucial, along with strong creative and strategic thinking skills to manage a fast-paced workload with tight deadlines.Key Responsibilities:Content Planning, Strategy & Creative DirectionDevelop monthly content strategies aligned with client objectives and market trends.Create detailed content concepts and shoot briefs for client approval and for videographers/photographers.Ensure all planned content aligns with UAE market expectations, brand identity, and industry trends.Continuously introduce new ideas, trends, formats, and creative directions to evolve client content month after month.Optimise client bios, story highlights, brand voice, and overall social presence.Content Production WorkflowAttend and lead monthly planning with videographers prior to each shoot.Translate client briefs into executable shot lists and content outlines.Collaborate with the video team on-site deliverables and use their creative insights for next-month ideation.Ensure all content is produced according to scope: reels, images, stories, testimonials, brand shots, etc.Content Calendar Creation & ApprovalsBuild monthly content calendars including post sequence, captions & copywriting, hashtags, and content structure.Submit calendars to clients for approval, track feedback, and communicate revisions efficiently.Ensure zero errors in relevance, grammar, spelling, or incorrect posting—this is non-negotiable.Graphic Design CoordinationCreate detailed creative briefs for graphic designers for non-video posts.Ensure graphics align with brand guidelines and UAE market design standards.Approve final versions before they are sent to clients.Scheduling & PostingSchedule all approved content in bulk OR perform daily posting (assigning 30 minutes per day).Ensure all stories are posted in line with strategy and timely marketing moments.Maintain consistency across Instagram, Facebook, and other platforms for each client.Reporting & Performance AnalysisPrepare monthly reports including platform analytics, growth and engagement breakdown, post-by-post performance, key insights, and improvement recommendations.Provide strategic insights and actionable next steps for improvement.Track performance changes month-to-month and adapt content strategy accordingly.Client Management & CommunicationUnderstand client objectives, brand tone, and preferences deeply.Ensure calendars and content maintain consistency with client feedback.Work collaboratively with Operations Manager, Videographers, Graphic Designers, Paid Ads Team (if needed), and build strong, positive relationships with clients through reliable, clear communication.

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