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Market Research Analyst

2 months ago


bangalore, India Bolt.Earth Full time
Job Description – Market Research Analyst
About Bolt.Earth
Bolt.Earth is India’s largest EV charging network with 35K+ charging points across 1,500+ cities in India, serving 185K+ active EV users. Operating as a peer-to-peer, distributed charging network, Bolt.Earth caters to 2, 3, & 4W-EVs, accommodating both standard and fast charging requirements.
About the Role
We seek a detail-oriented and analytical Market Research Analyst to join our team. In this role, you will be responsible for gathering and analysing data to provide insights that support strategic business decisions.
Key Responsibilities:
• Primary Research:
o Design and conduct surveys, interviews, and focus groups to gather firsthand data.
o Develop questionnaires and discussion guides tailored to specific research objectives.
o Analyze and interpret qualitative data to identify patterns and insights.
• Secondary Research:
o Collect and evaluate existing data from industry reports, academic journals, and market analysis tools.
o Monitor competitor activities and market developments through secondary sources.
o Summarize findings from secondary research to support business strategies.
• Data Analysis:
o Utilize statistical tools to analyze research data and generate meaningful insights.
o Prepare detailed reports and dashboards that present research findings clearly and effectively.
• Market Trend Identification:
o Identify emerging trends and shifts in consumer preferences to inform product development and marketing strategies.
o Provide competitive analysis to understand market positioning and opportunities.
• Collaboration:
o Work with cross-functional teams, including marketing, product development, and sales, to align research insights with business objectives.
o Present research findings and recommendations to stakeholders at all levels of the organization. • Continuous Improvement:
o Stay informed on the latest market research methodologies and tools.
o Recommend enhancements to research processes and practices.
Qualifications:
• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
• 2+ years of experience in market research, analytics, or a related field.
• Proficient in both primary and secondary research techniques.
• Excellent verbal and written communication skills, with the ability to present complex data clearly.
• Strong attention to detail and organizational skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
What We Offer:
• Competitive salary and benefits package.
• Opportunity to work in the emerging EV industry, focusing on establishing India’s best EV charging infrastructure.
• Professional development opportunities to enhance your skills and career growth.
• A collaborative and supportive team culture.