Digital Marketing Strategist

2 weeks ago

thoothukudi, India beBeeSpecialist Full time

**Google Ads Specialist Role**Estée Lauder is looking for a skilled Google Ads Specialist to develop and refine paid search strategies that enhance brand visibility while delivering measurable returns.The ideal candidate will have experience managing Google Ads in performance-driven environments, a strong understanding of search intent, bidding mechanics, and optimisation cycles, as well as the ability to spot meaningful patterns in data and act decisively.**Key Responsibilities:**Build structured campaigns with clear thematic relevanceMaintain logical keyword groupings, match types, and bidding modelsAdapt structure as markets shift and competition evolves**Core Practice Areas:****Campaign Architecture**: Develop campaign structures that align with brand goals and adapt to market shifts.**Performance Refinement**: Optimise bids, placements, ad copy, and landing page alignment to drive conversions.**Analytical Judgement**: Interpret search data, cost patterns, and conversion behaviour to inform decision-making.**Collaboration & Integration**: Coordinate with creative, content, analytics, and brand teams to ensure messaging consistency.**Indicators of Excellence:**Experience managing Google Ads in performance-driven environmentsStrong understanding of search intent, bidding mechanics, and optimisation cyclesAbility to spot meaningful patterns in data and act decisively**Working Rhythm:**Part-time, with focus on impactful output rather than hours loggedRemote, offering autonomy to plan and execute your workflowRegular syncs with brand, digital, and performance teams

  • Digital Media Strategist

    1 week ago

    thoothukudi, India beBeeDigitalMedia Full time

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  • Digital Marketing Strategist

    2 weeks ago

    thoothukudi, India beBeeMarketing Full time

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    thoothukudi, India beBeeLlmonitoring Full time

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  • Leading Paid Media Strategist

    1 week ago

    thoothukudi, India beBeePaidMedia Full time

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    thoothukudi, India beBeeDataStrategist Full time

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    7 days ago

    thoothukudi, India beBeeMarketing Full time

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    2 weeks ago

    thoothukudi, India beBeeDigital Full time

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    4 days ago

    thoothukudi, India beBeeAdvertising Full time

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    thoothukudi, India beBeeDigital Full time

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    2 weeks ago

    thoothukudi, India beBeeDataDriven Full time

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