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dindigul, India beBeeBrand Full time

Job Title: Branding ExpertPosition OverviewWe are seeking a skilled Branding Expert to lead our rebranding efforts. As a key member of our team, you will be responsible for developing and implementing a comprehensive brand strategy that reflects our cultural heritage, modern design principles, and unified identity across all digital and physical touchpoints.About the RoleKey Responsibilities: Develop and implement a strategic rebranding plan that aligns with our cultural values and modern design principles. Lead the development of visual identity elements, including logos, color palettes, typography, and design elements inspired by Cahuilla heritage. Cultivate respectful representation and protection of tribal culture and intellectual property. Collaborate with cross-functional teams to develop a cohesive digital brand experience, including website UX/UI, storytelling, and digital engagement strategy. Organize master brand and sub-brands for government, cultural, and economic services. Establish performance metrics and governance tools to ensure long-term brand success.Requirements: 6-8 years of experience in branding, marketing, or communications consulting. Experience working on tribal, public sector, or culturally sensitive projects. A strong portfolio showcasing expertise in rebranding, visual identity, and digital transformation. Excellent communication and facilitation skills. Familiarity with brand strategy tools, UX/UI, CRM, and SEO best practices.

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