Adverting Strategist

Amazon DSP Campaign Manager Job DescriptionThe role of an Amazon DSP Campaign Manager involves overseeing end-to-end campaign management, from strategy to execution to reporting.Campaign Strategy: Develop and execute Amazon DSP campaigns, including setup, budgeting, audience segmentation, creative trafficking, optimization, and reporting.Full-Funnel Strategies: Implement strategies using display, video, and over-the-top or connected television inventory to drive business growth.Audience Research: Conduct research and create targeting plans, including prospecting, retargeting, lookalikes, and similar audience strategies.Optimization: Analyze and optimize daily performance to hit key metrics like return on ad spend, click-through rate, and cost per acquisition.Pacing and Delivery: Monitor pacing, delivery, and budget allocation to ensure targets are met and maximize ROI.RequirementsExperience: 2+ years in Amazon DSP campaign management.Skills: Strong audience strategy, testing plans, and optimization routines, comfortable explaining results to stakeholders.Attention to Detail: Solid spreadsheet skills and clean reporting habits, reliable internet, and fast response time during campaign issues.