Manager - Media Strategy

4 weeks ago

india Tonic Worldwide Full time

Location: Mumbai

Key Responsibilities:

 Client Consultation: Meet with clients to understand their business goals, target

audience, and specific requirements to create a detailed and actionable media brief.

 Audience Research: Conduct thorough qualitative and quantitative research to uncover

audience needs, media consumption habits, and platform preferences. Utilize these

insights to inform media planning.

 Strategy Development: Develop and propose data-driven media strategies that leverage

the strengths of digital platforms (Meta, Google, e-commerce affiliates, etc.) to achieve

client objectives.

 Campaign Planning: Produce comprehensive media plans, including budget allocation,

media mix, and scheduling, that align with the client's objectives and maximize ROI.

 Presentation & Communication: Present media plans, forecasts, and recommendations

to clients, addressing their queries and providing rationale for strategic choices.

 Relationship Management: Build and maintain strong relationships with clients, creative

professionals, and media partners to ensure seamless collaboration and execution.

 Project Management: Oversee the implementation of media campaigns, ensuring

projects stay within scope, on schedule, and within budget. Monitor financial aspects and

adjust strategies as necessary.

 Campaign Monitoring & Optimization: Track the performance of media campaigns using

relevant KPIs and analytics tools. Provide ongoing optimization recommendations to

improve effectiveness and achieve goals.

 Reporting & Analysis: Prepare detailed post-campaign reports, evaluating success against

key metrics and providing insights for future campaigns.

 Quality Assurance: Ensure all campaign-related documents, including briefs, proposals,

and reports, are accurate, well-structured, and of high quality.

 Trend Monitoring: Stay updated on the latest trends in digital media, consumer behavior,

and technology to continuously refine and innovate media strategies.


Requirement

3+ years of experience overall

In-depth knowledge of media planning and buying processes across various channels.

Proven track record of managing large-scale media budgets and successful campaigns.

Strong negotiation and vendor management skills.

Excellent analytical and problem-solving abilities.

Proficiency in media planning and analytics tools.

Exceptional communication and presentation skills

Ability to thrive in a fast-paced, dynamic environment

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