Manager - Media Strategy
6 days ago
Location: Mumbai
Key Responsibilities:
Client Consultation: Meet with clients to understand their business goals, target
audience, and specific requirements to create a detailed and actionable media brief.
Audience Research: Conduct thorough qualitative and quantitative research to uncover
audience needs, media consumption habits, and platform preferences. Utilize these
insights to inform media planning.
Strategy Development: Develop and propose data-driven media strategies that leverage
the strengths of digital platforms (Meta, Google, e-commerce affiliates, etc.) to achieve
client objectives.
Campaign Planning: Produce comprehensive media plans, including budget allocation,
media mix, and scheduling, that align with the client's objectives and maximize ROI.
Presentation & Communication: Present media plans, forecasts, and recommendations
to clients, addressing their queries and providing rationale for strategic choices.
Relationship Management: Build and maintain strong relationships with clients, creative
professionals, and media partners to ensure seamless collaboration and execution.
Project Management: Oversee the implementation of media campaigns, ensuring
projects stay within scope, on schedule, and within budget. Monitor financial aspects and
adjust strategies as necessary.
Campaign Monitoring & Optimization: Track the performance of media campaigns using
relevant KPIs and analytics tools. Provide ongoing optimization recommendations to
improve effectiveness and achieve goals.
Reporting & Analysis: Prepare detailed post-campaign reports, evaluating success against
key metrics and providing insights for future campaigns.
Quality Assurance: Ensure all campaign-related documents, including briefs, proposals,
and reports, are accurate, well-structured, and of high quality.
Trend Monitoring: Stay updated on the latest trends in digital media, consumer behavior,
and technology to continuously refine and innovate media strategies.
Requirement
3+ years of experience overall
In-depth knowledge of media planning and buying processes across various channels.
Proven track record of managing large-scale media budgets and successful campaigns.
Strong negotiation and vendor management skills.
Excellent analytical and problem-solving abilities.
Proficiency in media planning and analytics tools.
Exceptional communication and presentation skills
Ability to thrive in a fast-paced, dynamic environment
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