Senior Growth Marketing

4 days ago

bangalore district, India Kirana Club Full time

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time

We’re building the demand engine for 3M+ Kirana retailers .

You’ll  own orders & GMV :  channel user intent across segments and surfaces , decide  what shows where & when  on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a  business seat  with real P&L impact, not a campaign-ops role.

What you’ll lead

  • On-app Merchandising:  Control home/category/search/cart placements and ranking rules/slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.
  • Intent → Conversion:  Orchestrate traffic to  high-intent entry points ; fix friction with Product/Ops so demand actually lands.
  • Habit Loops & Cohorts:  Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.
  • Surface Experiments (“poppers” etc.):  Systematically test placements, copy, and triggers with holdouts; scale only what clears  payback/CM .
  • Offers with Economics:  Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails;  influence  assortment/pricing via market intel.
  • Structured, end-to-end growth:  Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.

Team & scope

Lead a  growth pod  (CRM specialist, growth analyst, Calling TL) with tight partnerships across  Product, Category, Ops, Design . Teams execute— you own outcomes .

What will make you effective here

  • E-commerce native (3–5 yrs):  You’ve grown orders/GMV in a marketplace/B2B commerce setting (beyond channel ops).
  • Opportunity sizing & problem discovery:  Outside-in research + data to pick the right bets; comfort saying “no” to low-leverage work.
  • Product sense + experimentation depth:  You’ve shipped flow/placement changes that moved conversion; A/Bs with  holdouts/MDE/power  and crisp readouts.
  • Analytical to the bone:  SQL or advanced Excel; cohort/retention math; ROI/payback modeling; trustworthy dashboards.
  • Program & stakeholder management:  Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes.
  • Context:  Comfortable in  Hindi/Hinglish ; intuition for Tier-2/3 buyer behaviour.

KPIs you’ll live on

Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1/M3),   incremental lift vs control, promo ROI/payback, opt-out rate, fill rate, confirmation SLA, recovery orders

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