Brand Executive

We are hiring Position: Brand Executive – Marketing, Consumer Care Division (CCD) Location: Kolkata Industry: FMCG Why Join Us? Be part of one of India’s fastest-growing FMCG organizations with a strong legacy in personal care, healthcare, and beauty. Work closely with leading brands and gain hands-on experience in brand building and marketing execution. Collaborate with dynamic cross-functional teams and agencies in a fast-paced, learning-oriented environment. We are a passionate team focused on innovation, customer engagement, and market leadership, and we are looking for a talented Brand Executive to join our growing marketing department. Job Summary: We are seeking a creative, analytical, and results-driven Brand Executive to develop and execute impactful brand strategies that enhance brand awareness, drive customer engagement, and increase market share. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to work strategically in a fast-paced environment. Key Responsibilities: Brand Strategy & Execution Assist the Brand Manager in developing and implementing comprehensive brand strategies and marketing campaigns to align with business objectives and resonate with the target audience. Support ATL and BTL campaigns to drive brand visibility, engagement, and growth. Coordinate with internal and external teams to ensure smooth execution of marketing initiatives. Market Research & Insights Conduct market research to analyze consumer preferences, competitor activities, and category trends. Compile insights and prepare analytical reports to support brand positioning and marketing plans. Creative & Agency Coordination Collaborate with creative and media agencies for campaign execution, packaging design, and promotional content. Ensure all communication materials maintain brand consistency and visual identity. Liaise with media partners to execute marketing campaigns across various channels, including digital, social media, and traditional platforms. Brand Activation & Promotions Support the execution of consumer activations, events, trade shows, and influencer marketing initiatives. Manage vendor relationships for on-ground branding, POS materials, and promotional merchandise. Track and report campaign performance and ROI to the Brand Manager. Collaborate with the design team to create engaging content and manage promotional activities and events to enhance brand visibility. Product Development & Launch Support Assist in new product development (NPD) activities including concept evaluation, packaging design, and launch execution. Coordinate with Sales, R&D, and Supply Chain teams to ensure timely product rollouts. Budget & Reporting Support in preparing and managing brand budgets in coordination with the Brand Manager. Maintain trackers for marketing spends, campaign timelines, and deliverables. Brand Consistency Ensure brand consistency and messaging are maintained across all marketing materials, promotional activities, and brand touchpoints. Continuous Learning & Collaboration Stay updated on industry trends, consumer behavior, and marketing innovations. Contribute to knowledge sharing, team discussions, and capability enhancement initiatives. What we are looking for? MBA/PGDM or equivalent qualification in Marketing, Sales, or Business Management. 2–4 years of experience in brand marketing, preferably within FMCG or consumer goods. Hands-on experience in campaign coordination, agency management, and marketing operations. Strong analytical, creative thinking, and communication skills. Proficiency in MS Excel and PowerPoint ; familiarity with digital marketing tools is a plus. What will make you successful? Execution Excellence: Strong project management and follow-through skills. Analytical Thinking: Ability to interpret data and generate actionable insights. Collaboration: Effective coordination across teams, agencies, and vendors. Creative Mindset: Passion for developing engaging, consumer-centric brand ideas. Result Orientation: A proactive and detail-driven approach to achieving brand goals. Ready to Make an Impact? Apply now and become part of Emami Ltd’s journey in building some of India’s most trusted and loved brands.