Design Manager
2 weeks ago
Position: Manager/Senior Manager - Design and Marketing Industry: FMCG Location: Delhi NCR Experience: 2–5 years Type: Full-time Manager / Senior Manager (Design & Marketing – FMCG Products) About Tatva Agro Superfoods At Tatva Agro Superfoods, we don’t just create products — we create experiences. As a growing FMCG brand committed to natural, clean, and preservative-free products, we believe every touchpoint, from design to marketing, should reflect the same honesty and care that goes into our food. We’re redefining how creativity, strategy, and impact come together — building brands and campaigns that are bold, meaningful, and effective. Every design, every campaign, every product story is a statement of what we stand for: good food, made consciously, for people and the planet. Role Overview As the Design & Marketing Manager / Senior Manager, you will lead the end-to-end branding, marketing, and design strategy for Tatva Agro Superfoods’ product range, with a strong focus on online and quick-commerce channels. You’ll collaborate closely with product, packaging, sales, and e-commerce teams to ensure every product looks compelling, tells its story, and reaches the right audience. This role demands a mix of creativity, digital expertise, and business acumen — perfect for someone who can drive both visual impact and measurable sales results. Key Responsibilities Lead the design and marketing strategy for all FMCG products, ensuring consistency, innovation, and market relevance. Conceptualize and execute marketing campaigns across digital platforms (especially quick-commerce channels) to drive visibility, engagement, and sales. Collaborate with packaging, product, and sales teams to create designs and messaging that resonate with consumers. Research and implement modern marketing trends, digital tools, and innovative brand-building techniques. Manage end-to-end campaign execution, tracking performance metrics, ROI, and impact of marketing initiatives. Lead branding, packaging, and promotional projects from ideation to launch, ensuring timely delivery and quality. Develop and showcase impactful marketing projects with tangible results, both online and offline. Ensure alignment of marketing initiatives with Tatva’s brand values, sustainability, and overall business goals. What We’re Looking For Bachelor’s or Master’s degree in Marketing, Design, or related field. 2–5 years of experience in FMCG marketing, preferably with urban, digital-first, and new-age brands. Hands-on experience driving campaigns for online platforms, with quick-commerce experience preferred. Strong creative and visual sensibility combined with data-driven decision-making. Proven ability to execute impactful campaigns that convert, with measurable market results. Excellent project management, collaboration, and communication skills. Someone who thrives in a fast-paced, entrepreneurial environment and can own projects end-to-end. Why Join Tatva Agro Superfoods? Be part of a purpose-driven FMCG brand building the future of clean and conscious food. Collaborate with a team that values creativity, authenticity, and innovation. Work on live products and campaigns that define how conscious consumers experience food. Play a key strategic role in shaping Tatva’s brand presence across online and offline channels. Because here, you won’t just market products — you’ll craft experiences that matter.
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