Advanced Digital Marketing Solutions Expert

2 weeks ago


kurnool, India beBeeData Full time

Job OverviewThe Data Scientist will be part of a global technology team responsible for building and managing advanced advertising platforms that power large-scale digital marketing ecosystems.Our team operates in a highly collaborative environment with members across several countries, working on cutting-edge technologies for high-traffic, low-latency systems and big data processing.The role involves end-to-end ownership—from hypothesis formulation and feature engineering to deployment and continuous improvement in production environments.Define optimization problems for ad delivery and establish key performance indicators (KPIs), metrics, and monitoring dashboards.Perform data preprocessing, feature engineering, and model development for tasks such as price optimization, click-through rate (CTR) prediction, and creative performance analysis.Conduct offline evaluations and simulations, followed by online deployment and A/B testing strategies.Implement machine learning operations (MLOps) practices including training/inference pipelines, drift detection, automated rollback, and governance for quality and privacy.Collaborate with product, engineering, and operations teams to translate business requirements into actionable data solutions.



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