Growth Manager
2 days ago
Key responsibilities:
Envisioning, building, and executing strong growth, retention, and monetization plans for the product such that it aligns the short term and long term goals of the company Creating a culture of frugal product lead viral growth and also ROI based performance marketing with great efficiencies Building and executing plans to create a very sticky product with a high ARPU Building the Growth Marketing team for the product with the right culture that is suited for a high growth startup Building a strong product analytics foundation using attrition tools and other analytical tools Institutionalize a strong OKR oriented product monitoring system using the analytical data and use them to improve product growth, retention, and monetization Build deep insights through analytical data interpretation and enhance the product Optimize growth, retention, and monetization of the product from time to time. Work with product and business teams to ensure that the strategy and growth goals of the business unit is articulated on the growth side. Stay on top of changing trends and strategic priorities through in-depth data analysis to predict user behavior. Collaborate with the branding team to deploy, enmesh and measure brand marketing campaigns with performance marketing ones
Preferred Experience:
5-8 years of demonstrated success in Product growth particularly performance marketing, product-led growth, and SEO leading to app download and user activation. Must have at least 3+ years of experience in building and leading digital marketing teams Must have an excellent background and track record in a matured real money mobile gaming start-up. Must be excellent with Analytical tools and dashboards Working knowledge of CRM automation tools like Clevertap, , appsflyer, Mixpanel, WebEngage, MoEngage Proficiency in Excel and SQL BQ knowledge is a huge bonus Must have strong leadership abilities who can lead teams to success Strong attention to detail and results-oriented Must have the ability to grow into a role Collaborative leader with high integrity and a hands-on attitude Graduate or postgraduate degree in any domain
Other Details
Keywords : Digital Marketing Industry : Internet/Ecommerce-
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