Product Marketing Manager

7 days ago

north delhi, India DMI Finance Private Limited Full time

Job Purpose: As a product marketing manager, you’ll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for ZestMoney. The Product Marketing Manager role exists to bridge the gap between product development and customer adoption by crafting and executing go-to-market strategies that drive product usage, customer engagement, and business growth—directly supporting ZestMoney’s mission of making affordable credit accessible to every Indian. PRINCIPAL ACCOUNTABILITIES: Go-to-Market Strategy: Own the GTM roadmap for all product launches and feature rollouts. Collaborate cross-functionally (Product, Design, Tech, Risk) to ensure flawless execution. Positioning & Messaging: Develop clear, compelling product positioning and messaging informed by deep customer research, user feedback, and competitive analysis. Customer Lifecycle Management: Design and optimize campaigns to drive key metrics across the entire user journey—from acquisition and onboarding to engagement and repeat usage. Data-Driven Insights: Translate customer data, A/B tests, and market research into actionable insights that shape marketing strategies and inform the product roadmap. Utilize tools like Webengage or SQL to monitor performance. Market Intelligence: Act as the internal expert on our customers, competitors, and the fintech market to identify opportunities and ensure our product remains a category leader. Work Experience: 4-8 Yrs of demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans. Has launched and grown exceptional products in the consumer space in India with minimum 1mn users. Experience from Financial service companies- fintech, banks, NBFC or B2C companies is mandatory. Ability to blend customer insights, product analytics, and GTM execution. Comfort working cross-functionally and influencing without authority. A customer-first approach with sharp storytelling and execution skills. Skills & Proficiencies: Excellent communication and collaboration skills Good understanding of cross-functional domains like Product, Design, Growth & Brand Marketing A creative problem solver with a passion for innovation and user-centric design. Understanding of user-centered design principles, agile principles and methodologies. Have a good understanding of Statistics, proficiency of using data (at scale) and understands how Tech platforms function for a large scale business. Solid knowledge of SQL, Mobile Apps, SEP and UX/UI.

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