Head of Sales

2 weeks ago

delhi, India Worko Full time

We are hiring for a leading Tea Brand , which has India's one of largest Tea Plantation & very strong presence in East & West India:Role OverviewThe National Head – HORECA & B2B will drive the overall growth, profitability, and expansion of Band's institutional business across hotels, corporates, hospitals, and new B2B segments. This role demands a hands-on leader who owns the P&L, builds meaningful client partnerships, and delivers operational excellence through a focused, mid-sized team.Key Responsibilities:Lead and grow the HORECA and B2B vertical, ensuring strong sales, profitability, and long-term client retentionTake direct ownership of large accounts and national contracts with hotel chains, F&B clients, and institutionsBuild and nurture strong relationships with F&B departments, purchase heads, and key decision-makers across the hospitality and corporate sectorsDevelop and implement product demonstration strategies to effectively position Brand's premium teas and drive conversionsAppoint and manage the right distributors, ensuring proper training, motivation, and business generationDevelop and implement systems for distributor training, incentives, and accountabilityIdentify and expand into new segments — including corporates, hospitals, universities, and emerging institutional categoriesManage a mid-sized, high-performing team, driving efficiency, accountability, and motivationContinuously track market trends and competition to identify growth opportunities and optimize business strategyRequirements:Above 45 years+ with 20 years of proven experience in FMCG or allied industriesExperience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixersNot from commodity (staples, oils) or gourmet/luxury niche backgroundsHands-on experience in product demonstrations, institutional selling, and customer engagementStrong experience in distributor appointment, training, and managementDeep understanding of the HORECA ecosystem and comfort working with F&B departments in hotels and InstitutionsProven ability to own P&L, scale business units, and deliver measurable growthStrong relationship-building and negotiation skills — both with clients and internal teamsLeadership experience in managing mid-sized teams while maintaining high efficiency and outputEntrepreneurial mindset with a focus on business expansion and execution excellenceMandatory Requirements:Above 45 years+20 years of proven experience in FMCG or allied industriesExperience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixersNot from commodity (staples, oils) or gourmet/luxury niche backgroundsHands-on experience in product demonstrations, institutional selling, and customer engagementStrong experience in distributor appointment, training, and managementDeep understanding of the HORECA ecosystemProven ability to own P&L, scale business units, and deliver measurable growthLeadership experience in managing mid-sized teams

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