EASYTECH IT SOLUTIONS PRIVATE LIMITED. | Digital Marketing Specialist
3 weeks ago
Job Title: Digital Marketing Specialist
Location: Salt Lake City, Kolkata, India
Company: Easytech IT Solutions Private Limited.
About Us:
Easytech IT Solutions is excited to introduce "EasyHealths," our innovative healthcare solutions and services product designed for both B2B and B2C markets. We are committed to delivering exceptional healthcare solutions and are seeking a talented Digital Marketing Specialist to join our dynamic team.
Job Description:
We are looking for a creative and analytical Digital Marketing Specialist to develop, implement, and manage marketing campaigns that promote our products and services. The ideal candidate will enhance brand awareness, drive website traffic, and acquire leads/customers.
Key Responsibilities:
- Develop and Implement Digital Marketing Strategies: Create comprehensive plans to enhance brand awareness and drive lead generation across various digital platforms.
- Manage Social Media Campaigns: Oversee and execute paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to effectively reach target audiences.
- Search Engine Optimization (SEO): Optimize website content to improve search engine rankings, increasing organic traffic.
- Analyze Campaign Performance: Monitor and assess key performance indicators (KPIs) to measure the success of marketing efforts and adjust strategies accordingly.
- Collaborate with Team Members: Work closely with the content writer and graphics designer to ensure cohesive and compelling marketing materials.
Qualifications:
- Minimum 2-3 Years experience in Digital Marketing, Digital Media, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2B and B2C social media, Google AdWords, email campaigns, and SEO/SEM.
- Proficient in marketing automation tools and web analytics tools (e.g., Google Analytics).
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
Benefits:
- Competitive salary 3 to 3.75 LPA Plus Performance Incentive.
- Opportunity to work with an innovative healthcare solutions provider.
- Collaborative and supportive work environment.
- Professional development opportunities.
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