SEO Manager

2 days ago

bangalore, India Decathlon Full time

Mission

WHO WE ARE

Decathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. Currently present in more than C70ountries. Our purpose is to . To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports.

TEAM BACKGROUND

You will be a part of the Marketing & Communication team at Decathlon, with a specific focus on driving organic customer growth. 

Profile

JOB ROLE

The ability to drive organic traffic across website, GBP and our App with special focus on technical SEO aspects.

MAJOR RESPONSIBILITIES :

Perform keyword research regularly to optimize the website for existing content and discover new opportunities.

Provide SEO analysis and make necessary recommendations on clients entire website/web pages while coordinating with elements and structure of web pages.

Execute strategies for developing content in coordination with SEO goals general and keyword specific.

Conduct technical SEO audits - both on-site and off-site SEO including competitor analysis.

Collaborate closely with the tech teams to drive implementation of key SEO recommendations.

Develop strategies to implement link-building campaigns to align with our content marketing and SEO goals.

Adapt to the latest changes by keeping pace with SEO, ASO, social media trends, and other eCommerce marketing industry trends and developments.

Be an actor of your channel ecosystem  

Owner mindset, willingness to take initiatives and accountability to drive closures

Be the key contact window between Users and the technical team

Challenge the day to day growth of the digital business at the service of user satisfaction

Develop, through your posture, a collaborative working methodology, an environment of trust and responsibility among the product team

AN IDEAL CANDIDATE WILL HAVE :

Passion for sport, you like to enjoy sport with your teammates

You have an entrepreneurial mindset, a strong sense of responsibility, autonomy and drive for results

Recognized capacity to understand business needs, bring structure in a complex environment and lead action plans

Strong data analysis skills, ability to perform data analysis and make data-driven decisions

You are a technology enthusiast, you care about how things work and you can successfully collaborate with technical experts

You are well versed with Digital Media

A prior experience in digital media and marketing is mandatory.

EXPERIENCE

6+ years of experience in driving SEO.

Prior experience in digital marketing agencies is a plus 

Masters degree in marketing is a plus

A Brand has a custom built Ecom website and its current performance score in page speed insights is

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