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External Job Description Job PurposeThe position is that of frontline sales personnel who would primarily be responsible for growth and penetration of woodcoatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansionand management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,Architects and end Consumers and thereby, achieving overall business objectives.Business objectives· Assist the dealer network in driving sales value and volume forWood Coatings· Generate demand for wood coatings by means of organizingactivations, samplings and trainings to stakeholders likecontractors, applicators etc.· Expand the network for wood coatings through integration withretail, projects and services team by means of sharing of leads· Drive growth by targeting and engaging with certain specificstakeholders who deal exclusively with Wood coatings likefurniture manufacturersStakeholder Management· Conduct shop meets on new wood coatings to promote growth inthe market· Drive sales by engaging with contractors and architects by meansof product trainings and activations· Ensure effective implementation of various promotional schemesand displays for all stakeholders like contractors, dealers etc.· Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelinesMarket Intelligence · Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market. · Devise ways in which the product strengths can be communicated to the consumers and influencersKey Performance Indicators - Value and Volume target of Wood coatings · Percentage dealer network value growth · Percentage increase in APEHS and Project Sales site penetration · Percentage increase in users for high end wood coatings · Product trainings to targeted set of stakeholdersQualifications Essential · Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)· Minimum of 50% marks throughout education without any backlogs · Graduation must be through a full-time course · Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered Desired · Candidates with MBA/PGDM in Sales and MarketingPrevious Experience Essential · Fresher Desired · 1 – 2 years of experience in Sales function in any organization · Experience in wood finishes industry will be preferredFunctional Competencies · Product knowledge · Analytical skillsBehavioral Competencies · Planning and result orientation · Communication skills- verbal and writtenAdditional Requirements · Role involves visiting dealer counters, customer sites which requires extensive travelling · Role requires pan India mobility as it is transferrable in nature · Proficiency with MS – Office, MS – Excel is mandatory · Age to be between Years.