Search Engine Optimization Team Lead

6 days ago

uttar pradesh, India Mirchi Full time

Key Responsibilities: Technical SEOConduct comprehensive site audits, identify crawl/indexing issues, and implement on-page/off-page optimizationsCollaborate with developers to improve site architecture, speed, and Core Web VitalsEnsure structured data and schema markup for enhanced search visibilityASO (App Store Optimization) Optimize app metadata (titles, descriptions, keywords, screenshots) across iOS App Store and Google Play Track rankings, run A/B tests on creatives, and increase app visibility and downloadsContent & YouTube Optimization Execute SEO strategy for Mirchi YouTube channels (titles, tags, thumbnails, playlists) Perform keyword research and trend analysis to drive organic discovery and engagement Improve the revenue and develop an organic revenue model with the help of AI initiatives Conversion-Focused Growth Build SEO funnels to convert organic traffic into paid subscribers Collaborate with Tech and Product teams to optimize landing pages, user journeys, and in-app promptsMonitor and improve KPIs of subscriptionSkills & Qualifications: 7-10 years of SEO experience, including some experience in subscription-based or app-first businessProven track record in Technical SEO and ASO (iOS & Android)Strong knowledge of YouTube SEO and regional-language content strategiesFamiliarity with music/entertainment industry trends is a plusAbility to analyze data, run experiments, and present clear ROI-driven strategies Excellent communication and project management skillsTools & Platforms:SEO & Keyword Research: Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb etc App Store Optimization: App Store Connect, Google Play Console, Sensor Tower, App AnnieContent & Video Optimization: YouTube Studio, TubeBuddy, VidIQ, Google TrendsTechnical/Reporting Tools: Data Studio/Looker, Excel/Google Sheets, basic HTML/CSS for troubleshooting

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