Ecommerce Visual Merchandiser

1 day ago

bangalore, India MARS Cosmetics Full time

Job Title: Ecommerce Visual Merchandiser Company: MARS Cosmetics Location: Delhi (in-office) Role Summary Own the visual presentation of MARS across e-commerce platforms to maximize conversion. You will plan and execute storefront, listing, and campaign visuals that are on-brand, trend-relevant, and performance-driven. Key Responsibilities Create and maintain high-conversion PDP visuals: image sequencing, infographics, shade charts, claim callouts, comparison panels. Design and refresh brand storefronts on marketplaces and DTC: banners, tiles, navigation, seasonal themes. Collaborate with marketing, product, and performance teams to deliver campaign creatives (launches, sales, bundles). Ensure consistency of brand guidelines across all platforms and categories. Drive A/B tests on visual modules (hero image, layout, before/after, claim order) and iterate based on data. Coordinate with studios/agencies for shoots, retouching, and asset delivery; manage deadlines and quality. Track competitor trends and platform best practices; propose upgrades to visual standards. Maintain organized asset libraries and SKU-wise creative trackers. Must-Have Skills / Experience 2–5 years in e-commerce visual merchandising / creative for beauty, fashion, or FMCG. Strong eye for layout, typography, color, and cosmetic aesthetics. Hands-on with Photoshop/Illustrator (or equivalent), basic motion a plus. Clear understanding of e-commerce conversion drivers and marketplace requirements (Amazon/Flipkart/Nykaa/Tira/DTC). Ability to work fast, manage multiple SKUs, and deliver under tight timelines. Good-to-Have Experience with studio shoot planning and retouching workflows. Familiarity with CRO tools, heatmaps, or marketplace analytics. Basic video/animation skills for short PDP clips or banners. KPIs PDP conversion rate uplift / CTR improvement from listing visuals. On-time delivery of creatives for launches and campaigns. Storefront engagement and sales during key events. Reduction in creative rework through strong QA and SOPs.

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