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Lead Financial Content Writer
2 weeks ago
About UsWe are looking for a highly skilled and experienced Content Specialist to join our team. This is an excellent opportunity to utilize your writing skills and create engaging content that will help us drive business results.Key ResponsibilitiesFinancial & Insurance Content CreationCreate high-quality content for insurance products, including life, health, general, motor, term, ULIPs, etc.Write research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content.Develop compelling narratives that break down complex policy features, claims processes, benefits, exclusions, and regulatory updates into human-friendly content.Data Interpretation & Insight WritingAnalyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns.Convert raw data into visual figures, structured comparisons, charts, insights, and narratives that support content credibility.Create data-driven storytelling with statistical clarity.AI-Assisted Writing + HumanisationUse AI tools to generate structured drafts, outlines, or research summaries.Humanise AI-generated content: polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice.Maintain compliance, factual correctness, and ensure content feels expert-led, not AI-written.Content Strategy & StructuringCreate SEO-optimised content structures for insurance keywords.Build content templates, guidelines, and predictable narrative flows.Ensure clarity hierarchy: hook → insight → explanation → data → CTA.Maintain consistent formatting across all financial content.Compliance & AccuracyAlign all content with IRDAI guidelines, internal compliance checks, and legal requirements.Ensure every claim, benefit, and feature is factually validated.Cross-Functional CollaborationCoordinate with insurance product teams, underwriting, claims, marketing, and analytics.Understand product briefs deeply before writing.Assist in scriptwriting for videos, brochures, emailers, and sales collateral.
