Kantar | Intern

1 week ago

kolkata, India Kantar Full time

Project Details –

Manufacturers intend to attract consumers to their products through various strategies and digital advertisements is one of them. Such product advertisements (creatives) hosted on digital platforms (such as YouTube, Facebook, and Instagram) are defined by various elements like the presence of company and brand logos, a portrayal of consumption moments, use of humour, celebrity appearances, and more. The task is to review the advertisements on these platforms, identify the core elements or essence of each ad, and then tag each advertisement with pre-defined elements or identify new, significant elements that are relevant to any given ad.


Job Description –

- Work closely with Account Manager on the project to ensure the timely delivery

- Review Ads on Online Platforms and tag the Ads with previously defined elements and find out new significant elements that may emerge

- Help the Account Manager/ CS executives on other Pricing related research projects


Skills and expertise required –

- Sound research, marketing, and advertising fundamentals

- Possess a qualitative mind

- Willingness to learn

- Strong work ethics is a must


Duration of the project –

- 2 months (if required, can be extended to 3 months)


Benefits-

-Paid Internship with a stipend of 10-15k/month.

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