Marketing Manager

2 weeks ago

uttar pradesh, India Prospecta Software Full time

About Prospecta

Founded in 2002 in Sydney, with offices in India and a presence across the Americas and Europe, Prospecta is a leading data management software company. Our flagship platform, Master Data Online (MDO), enables accurate, compliant, and relevant master data for asset-intensive industries, including Energy, Utilities, Oil & Gas, Mining, Infrastructure, and Manufacturing.

We pride ourselves on agility, collaboration, and innovation, delivering real value to customers while fostering a diverse, growth-driven culture that encourages learning, embraces challenges, and celebrates success.


Must have:

  • 10-15 years of marketing experience driving GTM initiatives, events, SEO, content strategy, website management, and digital lead generation.
  • Relevant marketing experience in IT software product industry.
  • Experience in planning and executing marketing campaigns and events, ideally within the SAP ecosystem.
  • Spearheaded global B2B SaaS marketing, expanding reach across US & European markets.
  • Grew social media presence and engagement, strengthening brand visibility in competitive markets.
  • Leveraged analytics - Google Analytics, SEO & social tools, to improve campaign performance and lead conversions.
  • Recognized for strong project leadership, cross-functional collaboration, and a master’s in marketing and/or communications.


Good to have

  • Experience in coordinating global events and executing marketing campaigns within the SAP ecosystem and partner network, contributing to increased brand visibility and lead generation.
  • Skilled in managing websites and content through CMS platforms, applying web best practices and HTML/CSS to improve user experience and campaign effectiveness.


Key Responsibilities

  • Manage and execute the GTM strategies as developed by the organization.
  • Partner with sales teams to deliver cohesive, impactful, and results-driven marketing initiatives to generate MQLs. Analyze performance data to optimize campaigns, improve ROI, and collaborate with cross-functional teams for cohesive marketing execution.
  • Plan and execute digital campaigns and virtual/in-person events.
  • Drive SEO, website optimization, and content strategy to boost traffic, leads, and brand visibility.
  • Create and manage high-quality, engaging content across digital platforms, aligned with the product brand messaging.
  • Manage and grow social media presence to enhance engagement, followers, and brand recognition.



What will you get:

At Prospecta, your career journey is one of growth, opportunity, and visibility. You’ll operate in a dynamic, high-impact environment where your contributions are recognized by leadership and valued across the organization. Your success is our priority, and as you demonstrate your abilities and achieve results, you'll have clear pathways to greater responsibility and leadership roles.


Benefits:

  • Competitive salary;
  • Comprehensive health insurance:
  • Generous paid time off;
  • Flexible hybrid working model;
  • Ongoing learning & career development; and
  • Annual company events and workshops.


If you’re ready to join an innovative, forward-thinking organization and work alongside inspiring industry leaders like Romit Mukerjee and Yogesh Seth, we’d love to hear from you.


For a detailed Job Description, visit our Careers page.


Join Prospecta and take the first step toward an exciting, impactful, and rewarding career

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