Marketing Associate

4 weeks ago

chennai, India MERAS Plugins Private Limited Full time
OverviewThe Marketing Associate plays a crucial role in supporting the marketing team in developing and executing marketing campaigns conducting market research and providing administrative support. They are responsible for contributing to the overall marketing strategy and helping to drive the companys business objectives.Key responsibilities
  • Assist in the development and execution of marketing campaigns and initiatives.
  • Conduct market research to identify new opportunities and market trends.
  • Manage social media platforms and create engaging content for various online channels.
  • Support the creation of marketing materials including brochures presentations and promotional items.
  • Coordinate with external vendors and agencies to ensure timely delivery of marketing materials.
  • Assist in analyzing marketing data (campaign results conversion rates traffic etc.) to help shape future marketing strategies.
  • Provide administrative support to the marketing team including scheduling budget tracking and logistics coordination.
  • Assist in the organization and execution of marketing events trade shows and exhibitions.
  • Contribute to the development and maintenance of the companys website and online presence.
  • Support the marketing team in creating and deploying email marketing campaigns and newsletters.
  • Collaborate with crossfunctional teams to ensure alignment of marketing strategies with overall business objectives.
  • Assist in creating and managing marketing databases and CRM systems.
  • Stay updated on industry trends and best practices in marketing and apply them to the organizations marketing activities.
  • Contribute to the development and delivery of marketing presentations and reports.
Required qualifications
  • Bachelors degree in Marketing Business Communications or related field.
  • 13 years of experience in a marketing or related role preferably in a B2B environment.
  • Strong understanding of digital marketing platforms and social media channels.
  • Proficiency in marketing and analytics tools such as Google Analytics Hootsuite and MailChimp.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Ability to prioritize and manage multiple projects simultaneously in a fastpaced environment.
  • Proficiency in Microsoft Office Suite (Word Excel PowerPoint Outlook).
  • Experience in conducting market research and analyzing data to drive marketing insights.
  • Strong organizational and project management skills.
  • Ability to work effectively in a collaborative team environment as well as independently.
  • Knowledge of basic HTML SEO and SEM principles is a plus.
  • Demonstrated creativity and innovation in marketing executions.
  • Ability to adapt to evolving marketing trends and technologies.
  • Experience with CRM software and marketing automation systems is a plus.
  • Professional certification in marketing or digital marketing is advantageous.

digital marketing,creativity,communication,market research

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