Social Media Manager

Job Title: Social Media Manager

Location: Janakpuri, Delhi

Job Type: Full-Time

Experience Level: Mid-Level (3–5 years preferred)

Salary: Commensurate as per Experience.

About the Organization

Homeless Care Foundation provides hygienic and healthy food, medical treatments, shelter, and care to those who have been left without a home or support. We strive to rescue abandoned individuals, offer them a safe haven, and restore their dignity.

Through our various initiatives, we aim to address immediate needs, empower the vulnerable, and create lasting impact. Together, with our compassionate team and generous supporters, we envision a society where every life is valued, cherished, and given the opportunity to thrive.

Position Overview

We are seeking a passionate and creative Social Media Manager to lead our digital storytelling and audience engagement across various social platforms. The ideal candidate will be responsible for developing and executing content strategies that amplify our mission, increase visibility, and drive supporter engagement online. This is a unique opportunity to shape how the world sees and supports our work.

Key Responsibilities

1. Social Media Strategy & Execution

• Develop and implement a comprehensive social media strategy aligned with the NGO’s communications and fundraising goals.
• Manage and grow presence across platforms such as Facebook, Instagram, Twitter/X, LinkedIn, YouTube, and emerging channels.
• Plan, schedule, and publish content using social media management tools (e.g., Buffer, Hootsuite, Meta Business Suite, etc.).

2. Content Creation & Storytelling

• Create engaging content including graphics, short videos, carousels, reels, stories, and written posts that reflect our brand and mission.
• Collaborate with field teams to collect real stories, photos, and videos from project sites.
• Design campaigns for key events, awareness days, and fundraising appeals.

3. Community Management

• Monitor and engage with followers across platforms—responding to comments, DMs, and mentions in a timely, compassionate, and informative manner.
• Foster meaningful conversations around our cause and mobilize supporters into action (e.g., donations, volunteerism, advocacy).

4. Analytics & Reporting

• Track performance using platform insights and tools like Google Analytics.
• Generate monthly reports on reach, engagement, growth, and impact to inform content strategy.
• Use data to continuously optimize content and posting schedules.

5. Collaboration & Coordination

• Coordinate with communications, fundraising, program, and design teams to align messaging and campaigns.
• Support live coverage of events, field visits, and campaigns (online or on-site).
• Ensure all content aligns with the NGO’s tone, branding, and ethical storytelling guidelines.

Qualifications & Experience

• Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or a related field.
• 3–5 years of experience managing social media for an NGO, nonprofit, or mission-driven organization.
• Strong portfolio showcasing original social content, campaigns, or engagement growth.
• Deep understanding of platform-specific trends, algorithms, and best practices.

Skills & Competencies

• Excellent written and verbal communication skills in [primary language of the NGO].
• Strong visual and creative skills—advanced graphic designing and video editing experience preferred (e.g., Canva, Adobe Creative Suite, CapCut, etc.).
• Passion for social issues and ethical storytelling.
• Strong organizational skills with the ability to manage multiple platforms and deadlines.
• Knowledge of SEO, social advertising (Meta Ads, LinkedIn Ads), and influencer engagement is a plus.

Work Environment

• Occasional travel to field locations or events may be required.
• Opportunity to grow into a larger digital marketing or communications role.

How to Apply

Please send your CV, a cover letter, and 2–3 samples of social media work (links or screenshots) to hr@homelesscarefoundation.org with the subject line: “ Application for Social Media Manager ” . Applications will be reviewed on a rolling basis.