Programmatic Media Expert

6 days ago


tiruppur, India beBeeAdvertising Full time

Programmatic Advertising StrategistGrey Group is seeking a Programmatic Advertising Strategist to manage, optimise and refine programmatic media activity across multiple platforms.This role functions as the technical and strategic driver behind automated buying, audience targeting and data-led optimisation.Managing platform setup and configuration.Maintaining clean audience segmentation and data application.Monitoring pacing, delivery and cost trends across campaigns.Interpreting signals that indicate when adjustments are required.Ensuring alignment between creative, audience and inventory.Presenting findings in clear, actionable summaries.Key requirements include:Familiarity with major DSPs (DV360, The Trade Desk, Amazon, Yahoo etc.)Understanding of programmatic supply paths, inventory types and data layersAbility to analyse patterns and optimise toward performance goalsConfidence working independently in a remote modelProfessional communication suitable for agency/client environmentsAdvantage: hands-on programmatic experience within agencies or performance-driven teamsResponsibilities:Manage platform setup and configurationEnsure clean audience segmentation and data applicationMonitor pacing, delivery and cost trends across campaignsRequirements:Familiarity with major DSPsUnderstanding of programmatic supply paths and data layersBenefits:Hands-on programmatic experiencePerformance-driven team environmentNote:Advantage is given to those with hands-on programmatic experience within agencies or performance-driven teams



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