Games24x7 | Deputy Manager Marketing | bangalore

4 weeks ago

bangalore, India Games24x7 Full time

Introduction


Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming

company, offering awesome game playing experiences to over 100 million players through our

products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the

country’s fastest growing fantasy sports platform.


A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two

New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the

computer lab and discovered their shared passion for online games. We’ve always been a

technology company at heart, and over the last decade and a half, we’ve built the organisation

on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial

intelligence, and machine learning to provide immersive and hyper-personalised gaming

experiences to each of our players.


Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar

Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly

innovating and offering novel entertainment to players

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New

Delhi, Miami, and Philadelphia.


Responsibilities:


**Campaign Setup & Management:**

Oversee the creation and management of Google Ads campaigns across various platforms, including Search, Display, YouTube, Performance Max, Demand Generation, and Universal App Campaigns.


**Performance Optimization:**

Continuously monitor and optimize campaigns to enhance key metrics such as CTR, CPC, CPA, and ROI.


**Technical Troubleshooting:**

Identify and resolve technical issues related to ad serving, tracking, disapprovals, and delivery.


**Reporting & Analytics:**

Generate reports to communicate actionable insights on campaign performance using Google Ads, AppsFlyer, and Firebase.


**A/B Testing:**

Conduct A/B tests on various ad assets within Google Ads.


**Competitor Research:**

Monitor and evaluate keywords, SEO, search volume, downloads, and other key metrics, as well as market trends such as e-commerce sales, IPL events, and their impact on advertising.


**Automation:**

Utilize Google Scripts and rules for effective task management.


**AppsFlyer Expertise:**

Possess a deep understanding of AppsFlyer, including integration and various analyses.


**SQL Knowledge:**

Familiarity with basic SQL for use with ADH and BigQuery.


**Google Analytics:**

Ability to effectively utilize Google Analytics for insights and reporting. Strong ability to convert patterns in data to test hypotheses


**ASO:**

Ability to optimize Play console pages & landing pages for better ads serving & user experience

Conduct keyword research & implement on Playstore listings for better reach & ranking of ads

Analyzing play console & firebase metrics for optimal app performance




Qualifications:


- 3-4 years of experience in digital marketing

- Proficiency in Google Ads, Ads Editor, Tag Manager, Google Analytics, Firebase, AppsFlyer, ADH, BigQuery, and Keyword Planner

- Strong skills in data analysis and insight generation

- Proficient in Excel and PowerPoint

- Good written and oral communication skills

- Excellent problem-solving abilities and attention to detail

- Capability to manage multiple campaigns simultaneously

- Knowledge of HTML, SQL, and JavaScript is a plus

  • Games24x7 | Deputy Manager

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    bangalore, India Games24x7 Full time

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