Senior Paid Media Strategist

20 hours ago


salem, India beBeePaidMedia Full time

About Analytix:Companies faced with rapidly changing competitive environments are better positioned for long-term success if they can navigate obstacles and react to market conditions.Job Description:A seasoned paid media specialist is required to own end-to-end strategy and execution across various platforms, planning and launching campaigns, developing audience targeting strategies, and analyzing performance data.Developing and executing paid media strategies across Google Ads, Meta, and retargeting/display platformsPlanning, launching, managing, and optimizing campaigns to achieve cost-per-acquisition (CPA), conversion rate, and return-on-ad-spend (ROAS) targetsConducting regular analysis of performance data to generate insights, optimizations, and recommendationsKey Responsibilities:Creating effective ad copy and briefing creative teams for asset development using generative AI tools where necessarySetting up and maintaining attribution, reporting, and tracking dashboardsMonitoring budgets, forecasting spend, managing pacing, and making allocation decisions to maximize return on investment (ROI)Coordinating with external partners for media buying, creative, or analytics supportEssential Skills and Qualifications:10+ years of experience in paid media strategy and executionStrong understanding of Google Ads, Meta, and retargeting/display platformsAbility to plan, launch, manage, and optimize campaigns to achieve business objectivesExcellent analytical and problem-solving skillsEffective communication and collaboration skills


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