Product Marketer

19 hours ago

ernakulam district, India Helixo Full time

Location: Onsite, Kochi (Kerala) // Hybrid Flexibility

Experience: 2–5 years in B2B SaaS / Product-led Growth / D2C/E-commerce/Shopify

About Us

Helixo is a bootstrapped, profitable SaaS company on a mission to build the Apple ecosystem of Shopify apps -- AI-first products so seamless and loved, they become the operating system for e-commerce .

Our flagship app UFE.ai (Upsell Funnel Engine) powers 34,000+ merchants worldwide, including brands like Decathlon, Nykaa, and Bellavita , helping them generate over $120M in extra revenue .

Now, we’re on a mission: MUGA - Make UFE Great Again. We’re on a mission of expanding our ecosystem, and aiming for a $1Billion merchant impact in 3 years.

We need a Growth/Product Marketer who can fuel this rocketship.

What You’ll Do (Key Responsibilities)

  • Growth Experiments: Design, launch, and analyze growth loops across acquisition, activation, and retention.
  • Product-Led Growth: Turn product usage into marketing → in-app nudges, onboarding flows, case studies, referral loops.
  • Content & Storytelling (Articles/Podcast): Craft high-converting landing pages, product updates, LinkedIn campaigns, and customer stories.
  • Demand Generation: Run growth campaigns (organic + paid) that bring high-intent Shopify merchants into our funnel.
  • Community & Brand: Engage in Shopify/D2C ecosystems (Slack groups, LinkedIn, communities) to build Helixo’s presence.
  • Metrics & Analytics: Own dashboards for installs, conversions, churn, and revenue impact — always be measuring.
  • Cross-Functional: Work with Product, Support, and Design to align growth strategies with product roadmap.

Must-Have Skills

  • 2–5 years in SaaS growth marketing/ product marketing (preferably B2B or Shopify ecosystem).
  • Strong understanding of growth funnels, lifecycle marketing, and A/B testing.
  • Experience with content + distribution (LinkedIn, SEO, newsletters, case studies).
  • Solid grip on analytics tools (Posthog, GA4, Mixpanel, Hotjar, or similar).
  • Ability to translate product features into customer value stories .
  • Clear writing & structured communication.

Bonus Points

  • Past experience in Shopify apps / D2C SaaS / e-commerce tech .
  • Hands-on with email automation, Crisp Chat, or similar CRM tools.
  • Basic Figma / design skills for quick experiments.
  • Experience with referral programs, affiliate growth, or community marketing.

❌ What We’re NOT Looking For

  • “Social media poster” mindset without growth strategy.
  • Campaign runners who can’t measure or optimize.
  • Idea-people with no execution speed.
  • Execute just tasks which are assigned

What You’ll Get

  • Zero micromanagement: Full ownership of growth roadmap.
  • High visibility: Direct impact on installs, retention, and $1B merchant journey.
  • Startup velocity: Experiment fast, learn faster.
  • Long-term upside: Be part of a founder-led rocketship , with future leadership opportunities.

How to Apply

Send your resume + a 2-min Loom video answering:

  • One growth campaign/experiment you’re proud of → what was the outcome?
  • If you joined Helixo tomorrow, what’s the first growth lever you’d test for UFE.ai?

📩 Send email to join@helixo.co

Subject: I’m your Growth Marketer // [Your Name]

At Helixo, growth isn’t a department - it’s our core of momentum. If you live and breathe growth loops, experiments, and customer obsession , we’d love to talk.

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