Growth Marketing Manager

Company: Fountain Hills Technologies

Location: Coimbatore, TN (Onsite)

Position Type: Full-time

About the Role

Are you a data-driven B2B marketer with a passion for cybersecurity? Fountain Hills Technologies is seeking a skilled and ambitious Growth Marketing Manager to spearhead our digital lead generation efforts and elevate our brand presence.

In this role, you will be the driving force behind our paid advertising, demand generation, and social media strategies. You will have full ownership of our PPC campaigns, marketing automation workflows, and social channels—working to attract, engage, and convert our target audience. You’ll collaborate closely with sales, design, and leadership teams to create compelling content, nurture leads, and directly accelerate our company’s growth in the competitive cybersecurity landscape.

Key Responsibilities

• PPC Campaign Management: Develop, launch, and meticulously optimize B2B pay-per-click (PPC) campaigns across platforms like Google Ads and LinkedIn Ads.
• Social Media Ownership: Take full ownership of all corporate social media channels, executing a content strategy that builds our brand and engages IT professionals.
• Marketing Automation & CRM: Manage campaigns within tools like HubSpot, Salesforce, or Apollo to nurture leads, segment audiences, and track pipeline impact.
• Sales Alignment: Collaborate closely with the sales team to ensure a smooth MQL-to-SQL handoff, measure funnel impact, and drive revenue growth.
• Budget Management: Own and optimize the paid media budget to maximize ROI and cost efficiency.
• SEO & CRO: Support organic growth through SEO best practices and run structured A/B tests to optimize conversion rates across all digital touchpoints.
• Growth Experimentation: Continuously test new channels, messaging, and campaign types to uncover new opportunities for scale.
• Performance Analysis & Reporting: Monitor, analyze, and report on key KPIs (CPL, CPA, ROI, pipeline contribution) using tools like Google Analytics, Tag Manager, and Looker Studio.
• Market Research & Compliance: Stay current with B2B marketing and cybersecurity industry trends, ensuring all campaigns align with GDPR, CAN-SPAM, and other data privacy regulations.

Required Qualifications & Experience

• 4+ years of B2B digital marketing experience.
• Proven track record building and managing successful PPC campaigns from the ground up on Google Ads and LinkedIn Ads.
• Proficiency with marketing automation and CRM tools (HubSpot, Pardot, Salesforce, etc.).
• Strong knowledge of SEO fundamentals, Account-Based Marketing (ABM), and retargeting campaigns.
• Demonstrated ability to manage budgets, track KPIs, and tie marketing efforts directly to pipeline and revenue outcomes.
• Strong analytical skills and comfort using Google Analytics, Tag Manager, and BI platforms.
• Excellent communication, project management, and cross-team collaboration skills.
• A bachelor’s degree in Marketing, Business, Communications, or a related field.

Preferred Qualifications

• Experience marketing within the IT, SaaS, or cybersecurity industry.
• Familiarity with cybersecurity concepts, IT buyer personas, and enterprise technology.
• Hands-on experience with A/B testing and CRO tools (Google Optimize, Optimizely, VWO).
• Familiarity with design tools such as Canva, Adobe Creative Suite, or Figma.

What Success Looks Like in This Role

• Within 30 Days: You will have audited all existing campaigns, met with key stakeholders in sales and design, and have a deep understanding of our ideal customer profile, current marketing funnel, and tech stack.
• Within 60 Days: You will have developed a strategic 6-month roadmap for growth, optimized budget allocations, and launched your first new experimental campaign to test a channel or creative angle.
• Within 90 Days: You will be demonstrating measurable improvements in key metrics (e.g., increased MQL volume, decreased CPL), have established a regular reporting cadence for leadership, and are operating as the clear owner of our demand generation engine.

Key Performance Indicators (KPIs) for this role will include:

• Marketing Qualified Leads (MQLs)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• MQL-to-SQL Conversion Rate
• Marketing-Sourced Pipeline & Revenue
• Return on Ad Spend (ROAS)