Creative Director
3 weeks ago
Key ResponsibilitiesLead the creative adaptation process of foreign stories, making them culturally relevant for the Indian audience while retaining the essence of the original by
following the adaptation playbook.Identify the right people via the right TA processes- writers & producers to be recruited for the show through their existing network and/or pool of talent at Pocket.Hold the
overall plot by collaborating with writers & producers
to bring the creative vision to life making sure this resonates with Indian listeners (considering cultural, social, and linguistic nuances, impactful character names to capture audience)Work closely with the production team to ensure the voice-over artists capture the intended tone and emotion of the characters.Approve the final audio production to ensure the highest creative and audio quality.Take full ownership of the audio that goes live on the platform making sure the quality is up to the mark.Understand data and derive insights
to be able to make decisions on whether the show is working for Indian listeners or whether the show requires rework.Training writers & producers to ensure best outputOwn the names of the shows and posters/ thumbnailsEpisodic planning & line up to be created & approvedTo be able to read and understand long novels that need to be adapted
Skills and TraitsDeep understanding of Indian culture, folklore, and storytelling styles.Strong leadership and decision-making abilities, with a keen eye for details.Excellent communication skills to bridge the gap between creative and technical teams.Strong sense of narrative pacing, tone, and immersive sound design.Ability to take data driven decisionsStrong network to be able to hire the right people for the showsHigh rigor to ensure creative vision is being followed across multiple teamsTo be able to justify the WHY for every creative decisionEnglish and Hindi language proficiency: speaking, reading and writingDecode the essence of characters, character arcs, story, storytelling, plots, conflict and longevity.Have the ability to edit incase of requirement
Experience10- 15 years of experience in the TV, OTT space;
Experience in mainstream TV i
s important.Experience with broadcast channels is preferred.Experience of casting & production at OTT/Radio channel
Note:
This is a contractual role.
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