YourHappyLife | Head of Brand
3 weeks ago
Company Description
YourHappyLife is a new age wellness brand located in Mumbai. We offer complete wellness solutions to empower individuals to live their #yourhappylife. Our ethos focuses on clean clinically proven ingredients, development backed by science, complete solutions with functional results, and great taste and flavour.
This is a full-time role, for an emerging D2C brand based out of Bandra West, Mumbai.
Role Description
We're seeking a visionary Creative Brand Director to lead our Brand and Content/Creative department. This role combines strategic brand leadership with hands-on creative direction, perfect for someone who lives at the intersection of brand strategy, storytelling, and design.
Lead the development and execution of our brand strategy while directing our creative output across all channels. You'll build and manage a talented team of designers, content creators, and multimedia producers.
Key Responsibilities
Develop and evolve our brand strategy, identity, and positioning
Lead creative direction for all brand touchpoints
Guide storytelling through visual design, content, and experiences
Manage and mentor a cross-functional creative team
Oversee content strategy and creative production
Ensure brand consistency across all channels
Drive innovation in creative approaches and methodologies
Required Experience & Skills
8+ years of experience in brand strategy and creative direction
Proven track record of building and evolving brand identities
Strong portfolio demonstrating strategic thinking and creative execution
Excellence in visual design principles and creative direction
Deep understanding of storytelling through various mediums
Experience in leading and mentoring creative teams
Strong copywriting and content strategy skills
Knowledge of current design tools and creative technologies
Desired Skills
Strategic thinker with strong creative instincts
Natural storyteller with an eye for design
Excellent communicator and team leader
Adaptable and innovative problem-solver
Passionate about building brands with purpose
Understanding of digital platforms and emerging technologies
What sets the ideal candidate apart
Experience in both agency and in-house creative roles
Understanding of AI tools and their creative applications
Background in video production or motion design
Experience in scaling creative teams and processes
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