Rides and Event Specialist

Job Purpose:

The role of Resource – The Brand Rides and Events Specialist - Global Marquee Rides & Community is responsible for conceptualizing brand experiential properties, working with the market team and communities to build culture, executing events and branded rides, and establishing partnerships with other brands. The incumbent will also be critical in content generation, social media management, and ride and event operations and production.

Position Overview:

Location: Chennai

Position Title: Rides and Event Specialist

Reports to: Lead

Function: Global Marquee Rides & Community

What you’ll do:

Rides & Events Management:

● Conceptualize, plan, and execute large-scale, impactful brand experiential properties, including global marquee rides and community events, aligning with Royal Enfield Pure Motorcycling philosophy.

● Develop creative event concepts and themes that resonate with target audiences and embody the brand essence, integrating elements of adventure, travel, music, and festivals.

● Manage all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.

● Create detailed timelines, run-of-show schedules, floor plans, and production schedules for all

events.

● Oversee event logistics, including venue setup, AV/production, catering, decor, and staffing,

ensuring smooth execution on event days.

● Conduct post-event evaluations and report on outcomes against objectives.

● Stay up-to-date on industry trends, best practices, regulations, and venue options to continuously innovate event experiences.

Agency & Vendor Management (External Stakeholders):

● Source, evaluate, and contract with a diverse range of external partners, including event agencies, content agencies, social media agencies, venues, and artist managers.

● Negotiate contracts and pricing with vendors and agencies to ensure cost-effectiveness and

adherence to budget parameters.

● Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their

deliverables meet project requirements and quality standards.

● Provide clear and effective feedback to creative agencies to ensure deliverables align with brand vision and campaign objectives.

Internal Stakeholder Management:

● Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand,

Business (Sales, Service, Spares), and Content, to understand requirements and align on event

goals and deliverables.

● Partner with the Marketing team to coordinate event marketing activities, including invitations, promotional materials, and website content.

● Work with the Brand team to ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.

● Prepare and submit status reports to internal stakeholders as required.

Community & Partnerships:

● Work with communities and riding groups to build and foster a strong Royal Enfield culture,

enhancing rider engagement and loyalty.

● Identify and establish strategic partnerships with other relevant brands to amplify reach and

enhance experiential offerings.

Content & Digital Marketing:

● Lead content generation briefs for brand properties

● Oversee social media management related to rides and events, driving engagement and brand

visibility.

● Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.

● Spot opportunities to curate and repurpose user-generated content to foster community and brand advocacy.

What you'll bring:

Experience:

• 5-8 years of professional Ride/event planning and execution experience.
• Proven success in planning and Managing large-scale events.
• Avid Motorcyclist with the ability to do Motorcycle rides. Background in brand

Qualification:

Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related field, Master in Business Administration (MBA) / Post Graduate Diploma in Management (PGDM)

Ready to Join Us?

Apply via our website today. Join our trailblazing team and be a part of our legacy “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”