Udyog Paathshala | Performance Marketing Specialist | india
3 days ago
Job Title: Performance Marketing Specialist
Location: Remote
Job Type: Full-Time
Introduction: We are seeking a highly skilled Performance Marketing Specialist to join our dynamic team. The ideal candidate will have expert knowledge and significant experience in managing and optimizing Google Ads and Meta (Facebook) Ads campaigns. This role demands a data-driven approach to drive conversions and maximize ROI.
Key Responsibilities:
- Plan, execute, and manage paid search and social media advertising campaigns on Google Ads and Meta platforms.
- Conduct thorough keyword research, ad grouping, and audience targeting to ensure optimal campaign performance.
- Continuously test and optimize ads for higher conversion rates and lower cost-per-acquisition.
- Analyze campaign performance data and provide actionable insights to improve strategies and achieve marketing goals.
- Manage campaign budgets and adjust bids to maximize the return on investment.
- Stay updated with the latest changes and best practices in PPC and paid social media platforms.
- Collaborate with cross-functional teams to align advertising strategies with overall marketing goals.
- Prepare detailed reports on campaign performance and present them to stakeholders regularly.
- Implement A/B testing for various ad components, including ad copy, landing pages, and call to actions to enhance performance.
- Ensure compliance with all legal and regulatory guidelines in digital advertising.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience of at least 3 years in performance marketing, particularly with Google Ads and Meta (Facebook) Ads.
- In-depth knowledge of analytics tools such as Google Analytics, SEMrush, and other marketing platforms.
- Strong understanding of conversion optimization and online customer acquisition.
- Excellent analytical skills and ability to mine data for insights.
- Strong problem-solving skills and attention to detail.
- Excellent communication and project management skills.
- Certification in Google Ads and Meta Blueprint certification preferred.
What We Offer:
- Competitive salary and performance bonuses.
- Opportunities for professional growth and advancement.
- Dynamic and supportive work environment.
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