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Strategic Growth Professional

2 weeks ago

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Category ManagerWe are seeking a skilled Category Manager to drive growth, pricing, and conversion by strategically managing demand-side levers. The role focuses on translating top-line targets into actionable plans across assortment, pricing, and visibility—ensuring both revenue and margin goals are achieved.Responsibilities:Co-own category performance alongside Commercial teams—across Revenue, NMPO, conversion, and stock health.Build category-level Go-To-Market (GTM) plans aligning with business priorities, seasonality, and consumer insights.Ensure strong visibility and campaign readiness through collaboration with Merchandising and Events teams.Pricing & Promotion Management:Develop and execute pricing strategies that optimize competitiveness and margin performance.Partner with the central pricing team to test dynamic pricing and run experiments.Evaluate promo ROI, margin dilution, and customer elasticity to guide tactical promotions.Conversion & Growth Execution:Own conversion rate improvement across assigned categories through funnel analysis and growth experimentation.Work with Product and Merchandising to optimize search-to-Add-to-Basket (ATB) and enhance in-app discoverability.Identify opportunities for upselling, cross-selling, and higher AOV within categories.Data & Performance Analytics:Track daily/weekly category metrics (Revenue, NMPO%, Conversion, Sell-through, Stock aging).Conduct deep-dive analyses to identify trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.Present business reviews highlighting actionable insights to leadership.Cross-functional Collaboration:Work closely with Commercial, Finance, and Product teams to ensure alignment across assortment, pricing, and execution.Partner with Product teams for pricing, search, and conversion tooling improvementsKey Metrics (KPIs):Category Revenue & NMPO %Conversion Rate (overall and by traffic source)Search-to-ATB %Promo ROI and Price IndexStock Health & Wastage %Category Margin and Growth vs PlanRequirements:4+ years' experience in e-commerce, revenue management, or category management, ideally within grocery or retail tech.Strong analytical mindset—proficient with Excel, SQL, and data visualization tools.Deep understanding of pricing dynamics, margin structures, and digital merchandising.Proven ability to convert insights into executable strategies that drive business outcomes.Excellent stakeholder management and communication skills across cross-functional teams.Behavioral Competencies:Customer-first mindset – balancing commercial outcomes with consumer value.Ownership & accountability – proactive in identifying and solving category-level challenges.Analytical excellence – data-driven decision-making and structured problem-solving.Collaboration & agility – effective cross-functional partnership in a fast-paced environment.Innovation & experimentation – constantly testing and learning to improve performance Progression.