Marketing Manager

Key Responsibilities -Marketing Strategy & PlanningDevelop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.Plan integrated campaigns for season launches, festivals, new attractions, and special events.Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis.Digital & Performance MarketingCoordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness.Monitor website traffic, conversion rates, and online booking performance.Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presenceOffline & BTL MarketingPlan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activationsIdeate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM)Build partnerships with local businesses, RWAs, malls, and tourism stakeholdersOrganize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets.Associate with relevant regional events to build awareness and affinityContent & CommunicationPartner with the design team for creation of park-level creatives, videos, and branded contentCollaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content toneLiaise with the PR team for press releases, media visits, and crisis communication.Ensure compliance with brand guidelines & maintain a consistent brand voice.Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when requiredBudget & ReportingManage the park’s marketing budget effectively, optimizing ROI on every activityTrack KPIs: footfall, revenue growth, NPS, engagement, lead generation, and campaign performancePrepare monthly and quarterly reports for internal reviewsRequirements -Education & Experience:Total 5–9 years of experience in marketing in consumer-facing brands with exposure to Digital as well as Offline marketing, and with minimum of 4 years experience in the Chennai and Tamil Nadu market.Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred.For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatorySkills & Attributes:Strong understanding of regional markets and consumer behaviorWell-versed with Tamil and EnglishProficient in digital marketing tools, Google Analytics, Social media platformsUnderstanding of local creator economy & influencer marketing trendsCreative, data-driven, and highly organizedExcellent communication and stakeholder management skillsPassion for innovations, entertainment and customer experienceWork ConditionsBased at the park location with frequent travel for promotions & activations.6 days working ( Mon-Sat)Perks of Working with WonderlaA dynamic, creative-led culture where your ideas take center stage & creativity blends with business impactOpportunities to work on high-visibility campaigns, launches & new venturesComplimentary park access and resort perksCareer growth in one of India’s most trusted experiential brandsJoin us to bring smiles to millions—one ride, one laugh, one memory at a time.