Data-Driven Solutions Specialist

2 weeks ago

Aurangābad, India beBeeMarTech Full time

Unlocking Customer Experience through Data Driven SolutionsWe are seeking a skilled professional to lead our MarTech initiatives, driving innovation and growth by harnessing the power of technology and analytics. This role is at the forefront of shaping our digital ecosystem.This position offers a unique blend of technical expertise, strategic decision-making, and client-facing responsibilities.Key Responsibilities:Develop and execute MarTech strategies that align with business goals and drive customer engagementManage, configure, and optimize Adobe Solutions: Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe TargetCollaborate with cross-functional teams (Marketing, Data, IT) to ensure seamless integration of MarTech solutionsAnalyze customer data to generate actionable insights for campaign targeting, personalization, and engagementSupport and optimize A/B and multivariate testing strategies with Adobe TargetTroubleshoot and resolve technical and data issues in the MarTech stackStay updated on industry trends, Adobe product updates, and best practicesProvide training, documentation, and knowledge-sharing across internal teamsRequirements & Qualifications:

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