Digital Marketing Strategist

18 hours ago


thiruvananthapuram, India beBeePaidMedia Full time

About our organization:Businesses face rapid change. We help companies navigate obstacles and react to market conditions for long-term success.We empower business owners to make informed decisions, positively impacting profitability. Our integrated solutions span multiple areas and disciplines. We offer cross-disciplinary expertise, technological aptitude, and domain experience. Efficient systems and processes, reliable data, and industry insights support our clients in strategically scaling their businesses for growth.We are seeking an experienced Paid Media Specialist to own end-to-end paid media strategy and execution across Google Ads, Meta, and retargeting/display platforms.Job DescriptionPlan, launch, manage, and optimize campaigns to achieve cost-per-lead (CPL), cost-acquisition (CAC), and return-on-ad-spend (ROAS) targets.Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation.Create effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.Set up and maintain conversion tracking, attribution, and reporting dashboards.Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize return on investment (ROI).Conduct regular analysis of performance data to generate insights, optimizations, and recommendations.This role requires:5–8 years of experience in digital marketing with 3+ years focused on paid media strategy and execution.A proven track record managing B2B campaigns targeting US or international markets.Expertise in Google Ads, Meta Business Manager, and retargeting/display networks.



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