Search Engine Optimization Specialist

2 days ago

tamil nadu, India THE STRATUP Full time

***Immediate joiners only***Company DescriptiontheStratup(nvision systems private limited) is a Bangalore-based digital agency with over 4 years of experience, specializing in branding, web development and digital marketing.We work with brands to craft compelling online presences, optimize their visibility, and deliver measurable growth across platforms.Role DescriptionWe are looking for an experienced SEO Specialist with 1 to 2 years of hands-on experience in on-page, off-page, and technical SEO.The ideal candidate should be passionate about keyword-driven content strategy, have strong analytical thinking, and be capable of delivering results through well-structured SEO campaigns.This role offers the opportunity to grow into a Strategist-level position, guiding and mentoring junior SEOs or interns in the future.This is an on-site role based in Coimbatore (initially hybrid).Key ResponsibilitiesPlan and implement on-page, off-page, and technical SEO strategies.Conduct keyword research, competitor analysis, and content gap analysis.Create and optimize SEO-focused blog posts and web content.Perform website audits, fix technical issues, and improve site health metrics.Build high-quality backlinks through ethical and effective off-page techniques.Track and analyze performance metrics (rankings, traffic, CTR, etc.) using tools like Google Analytics and Search Console.Required SkillsCore SEO SkillsOn-page optimizationTechnical SEOOff-page SEOKeyword research and mappingSEO audit and reportingTools KnowledgeGoogle Search ConsoleGoogle AnalyticsAhrefs / SEMrushContent SkillsStrong ability to write keyword-based content (blog posts, web copy, and meta descriptions)Understanding of SEO content structure (keyword density, readability, LSI keywords, search intent)Preferred QualificationsBachelor’s degree in Marketing, Computer Science, or a related field2022–2024 pass-out candidates preferredMinimum 1 year of experience in SEO executionGrowth PathYou’ll have the opportunity to evolve into an SEO Strategist, leading campaigns, building SEO systems, and mentoring junior SEOs as part of your long-term career at theStratup.

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