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Eloqua Developer

2 months ago

bangalore, India EXL Full time

Job Responsibilities:

  • Design, develop and implement marketing automation solutions using the Eloqua platform.
  • Configure and customize Eloqua functionalities to meet specific marketing campaign needs.
  • Create and enhance the integrations between Eloqua, CRM, and other Marketing Tech platforms and IT applications.
  • Maintain and troubleshoot existing Eloqua automations and workflows.
  • Create and manage custom landing pages and forms within Eloqua.
  • Collaborate with marketing and sales teams to understand campaign goals and translate them into technical requirements.
  • Keep abreast with the latest in marketing automation, digital marketing, and effective email marketing techniques.

Must-Have Skills:

  • Proven experience working with Eloqua as a developer or marketing automation specialist.
  • Oracle Eloqua Marketing Implementation certification is mandatory
  • Strong understanding of marketing automation concepts and best practices.
  • Proficiency in API development (RESTful APIs preferred).
  • Familiarity with CRM systems (e.g., Salesforce, Microsoft Dynamics) and marketing technologies (e.g., Google Analytics, Adobe Experience Cloud)
  • Familiarity with deliverability improvement procedures & authentication protocols.
  • Understanding of Eloqua architecture, data models, and API integrations.
  • Experience with SQL queries and data manipulation.
  • Strong communication and collaboration skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Experience with web development technologies (e.g., HTML, CSS, JavaScript).

Good to have:

  • Experience with other marketing automation platforms (e.g., Marketo, HubSpot).
  • Experience with cloud-based platforms (e.g., AWS, Azure).
  • Experience with marketing analytics and reporting.