Digital Media Optimization Specialist

7 days ago


Kanpur, India beBeeAdvertising Full time

Programmatic Advertising ManagerWe are seeking a Programmatic Advertising Manager to oversee and optimize programmatic media activity across multiple platforms. This role serves as the technical and strategic leader behind automated buying, audience targeting, and data-driven optimization.Your primary focus is to ensure that programmatic systems operate efficiently, deliver meaningful returns, and reflect a clear strategic direction. You will drive targeting logic, bidding approaches, data utilization, and platform execution.Familiarity with major demand-side platforms (DSPs), understanding of programmatic supply paths, inventory types, and data layers, ability to analyze patterns and optimize toward performance goals, confidence working independently in a remote model, professional communication suitable for agency/client environments.



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