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Brand Manager

2 months ago

new delhi, India socialmojo Full time
Job Title:Brand ManagerLocation: DelhiIndiaExperience: 45YearsEducation: MBA/PGDM from a Tier 1College (IIMs XLRI ISB FMS etc.)Industry: Any
JobDescriptionAs the BrandManager you will be responsible for developing and executing brandstrategies that align with our business objectives. You will play akey role in shaping the brands identity positioning it in themarket and ensuring consistent messaging across all channels. Yourwork will involve collaborating with crossfunctional teams managingcampaigns and driving brandgrowth.
KeyResponsibilitiesBrand StrategyDevelopment: Develop andimplement comprehensive brand strategies that resonate with ourtarget audience and support business growth.Conduct market research to understand consumer insights competitivelandscape and emerging trends. Define thebrand s value proposition tone of voice and positioning in themarket. BrandManagement: Ensure brandconsistency across all marketing channels andcommunications. Oversee the development andof brand campaigns including digital print and instoreactivations. Collaborate with the creativeteam to produce compelling and engaging content that aligns withthe brand s identity. Monitor brandperformance metrics and optimise strategies based on datadriveninsights. MarketingCollaboration: Work closelywith the marketing team to align brand initiatives with overallmarketing goals. Develop partnerships withexternal agencies media outlets and influencers to enhance brandvisibility. Lead the planning and of productlaunches events and promotional activities.StakeholderManagement: Liaise withinternal stakeholders including sales product and customer serviceteams to ensure alignment with brandobjectives. Present brand strategies andperformance updates to senior management and keystakeholders. Innovation andGrowth: Identify newopportunities for brand growth including potential partnerships andmarket expansion. Stay updated with industrytrends and emerging technologies to keep the brand at the forefrontof themarket.
Qualifications& Skills MBA/PGDM froma Tier 1 college (IIMs XLRI ISB FMS etc.).45 years of experience in brand management preferably in the travelhospitality or luxury sectors. Strongunderstanding of branding principles and marketingstrategies. Proven track record of managingsuccessful brand campaigns and driving brandgrowth. Excellent communication presentationand interpersonal skills. Ability to thinkcreatively and strategically while managing multipleprojects. Proficiency in digital marketingand experience working with crossfunctionalteams.
WhyJoin Us LegacyMeets Innovation: Be part of a brand with a storiedhistory while playing a crucial role in its modernrevival. GrowthOpportunities: Opportunity to shape the future of aniconic brand and grow within a dynamicorganisation.Impact: Make a significant impact onthe travel industry by redefining how people experiencetravel.

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