Marketing Automation Specialist

1 week ago

kurnool, India beBeeCampaign Full time

Campaign Analyst PositionWe are seeking a skilled professional to join our team as a Campaign Analyst.The successful candidate will be responsible for planning and executing various aspects of marketing automation campaigns, focusing on customer engagement, retention, and program participation.Key Responsibilities:Support the execution of the annual CRM & Loyalty calendar, ensuring timely campaign rollout in line with regional marketing plans.Coordinate across front-end and back-end systems and collaborate with relevant vendors to ensure smooth and timely execution of promotions and loyalty updates across channels.Partner with marketing and creative teams to implement in-store and digital campaigns related to CRM and Loyalty initiatives.Collaborate with the CRM & Loyalty consultant to plan, execute, and monitor tactical campaigns.Ensure the timely rollout of customer communications (email, SMS, push notifications, or other channels) for loyalty campaigns and promotions.Liaise with internal stakeholders to ensure store teams are informed and aligned on ongoing loyalty offers, campaign details, and redemption mechanics.Understand and leverage system capabilities to support campaign logic, offer configurations, and customer journey workflows.Perform User Acceptance Testing (UAT) for campaigns and tactical promotions to ensure accuracy before launch.Data Analysis and Presentations:Conduct data analysis, trending, and reporting as per requirements.Share relevant reports on a timely basis.About This Role:This role requires close collaboration with our marketing and creative teams to develop and execute campaigns that drive results. If you have a passion for marketing automation, data analysis, and teamwork, we encourage you to apply.

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