Digital Optimization Specialist

2 weeks ago

aligarh, India beBeeDigitalOptimizer Full time

Job Title: Digital Optimization ExpertAbout the RoleWe are seeking a highly skilled and experienced Digital Optimization Expert to join our team. In this role, you will be responsible for ideating, designing, building, and managing optimization roadmaps to meet business process and application requirements.Ideation and Execution:Plan, execute, and analyze A/B tests using Adobe Target and Optimizely.Independently generate innovative testing ideas and strategies, formulate sound hypotheses, and share out results post-testing.Analytical Skills:Identify key testing areas and define problem areas using strong analytical skills.Evaluate data from various sources for informed decision-making. Build ad-hoc reports, dashboards to convey insights, and automate where required.Stakeholder Management:Work closely with stakeholders to understand needs and translate them into testing use cases.Efficiently manage stakeholder expectations throughout the testing process.Metrics Definition:Define KPIs and metrics, regularly reporting on test performance.Self-Sufficiency:Own the end-to-end process, from idea generation to comprehensive reporting.Ensure smooth execution and timely delivery of results.Platform Expertise:Proficiently use Adobe Target and Optimizely for effective testing, superior BI skills – Looker/Power BI/Tableau, etc., and subject matter expertise in Web and AdTech stack – GA 4/Omniture and DCM, etc.Continuous Improvement:Monitor industry trends and suggest process improvements within the optimization workflow.Proactively enhance testing methodologies.Analytical Thinker:Interpret data and derive meaningful insights.Innovative Problem Solver:Creatively solve optimization challenges.Proactive Attitude:Independently explore new testing ideas and ownership to see the idea launch.Detail-Oriented:Ensure accuracy in experiment setup and analysis.Adaptability:Thrive in a dynamic environment and adapt quickly.Curiosity:Exhibit a curious mindset to understand user behavior and industry trends.Effective Communicator:Clearly communicate technical concepts to diverse stakeholders.

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