Head of Marketing

3 days ago


bangalore, India Resset Full time

Job Summary: We are looking for a Head of Marketing & Brand Strategy to architect, own, and scale the Resset brand across projects, platforms, and people. This is a leadership role focused on long-term brand equity, demand creation, and differentiation, not just lead generation Key Responsibilities ·      Define and execute Resset’s master brand strategy across luxury, premium, and affordable housing segments ·      Create clear brand positioning, narratives, and visual language for each project ·      Lead integrated marketing across digital, on-ground, experiential, PR, partnerships, and community building ·      Own end-to-end GTM strategy for new launches (pre-launch → launch → sustenance) ·      Build and mentor a high-performing in-house marketing team + agency ecosystem ·      Work closely with Founder, Sales, Design, and Projects teams to ensure brand consistency at every touchpoint ·      Track and improve brand health, recall, lead quality, CAC, and conversion metrics Must-Have Qualifications ·      MBA in Marketing (formal education mandatory) ·      10+ years of proven experience in brand strategy & marketing leadership ·      Demonstrated ability to create visible differentiation (brand turnaround, category creation, premiumization, or scale) ·      Strong experience in real estate / luxury / consumer brands preferred ·      Strategic thinker with strong execution discipline ·      Ability to operate at both boardroom and ground level What Success Looks Like ·      Resset becomes a recognizable, trusted, aspirational real-estate brand ·      Every project has a distinct identity yet a strong parent brand recall ·      Marketing shifts from “spending” to brand-led demand creation Reporting To Managing Director


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