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Public Relations Specialist

2 months ago

delhi, India Alpine Bliss Full time

Alpine Bliss is a dynamic and rapidly growing energy drinks company, known for our innovative products and bold marketing strategies. We‘re passionate about fueling people‘s active lifestyles and pushing the boundaries of what‘s possible. As we continue to expand our market presence, we‘re looking for a talented PR Specialist to join our team and help shape our brand narrative.

Job Description: We‘re seeking an enthusiastic and creative PR Specialist to develop and execute public relations strategies that will elevate our brand‘s visibility and reputation in the competitive energy drinks market. The ideal candidate will be a storyteller at heart, with a keen understanding of media relations, brand management, and the unique challenges of the beverage industry.

Key Responsibilities:
Develop and implement comprehensive PR strategies aligned with our brand goals and target audience
Build and maintain strong relationships with key media contacts, influencers, and industry stakeholders
Write compelling press releases, media pitches, and other PR materials
Manage media inquiries and arrange interviews with company spokespersons
Coordinate press events, product launches, and media tours
Monitor and analyze media coverage, preparing regular reports on PR activities and their impact
Collaborate with the marketing team to ensure consistent brand messaging across all channels
Manage crisis communications and develop response strategies for potential issues
Stay informed about industry trends and competitor activities to identify PR opportunities
Oversee the company‘s social media presence, ensuring alignment with PR objectives
Coordinate with sponsored athletes, events, and brand ambassadors to maximize PR opportunities
Develop and maintain the company‘s press kit and media resources

Qualifications:
Bachelor‘s degree in Public Relations, Communications, Journalism, or related field
3-5 years of experience in PR, preferably in the beverage or consumer goods industry
Proven track record of successful PR campaigns and media placements
Excellent writing and editing skills, with the ability to adapt tone for different audiences
Strong media relations skills and established network of relevant media contacts
Experience in crisis communications and issues management
Proficiency in social media management and monitoring tools
Familiarity with PR measurement and analytics tools
Strong project management and organizational skills
Ability to work in a fast-paced environment and manage multiple priorities
Excellent interpersonal and presentation skills
Knowledge of the energy drinks market and active lifestyle trends is a plus

What We Offer:
40 000 INR monthly salary
Generous paid time off policy
Remote work
Dynamic and creative work environment
Opportunity to work with exciting brand partnerships and sponsored events